The world's most comprehensive study of global football club brands ...
The world's most comprehensive study of global football club brands ...
The world's most comprehensive study of global football club brands ...
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Disclaimer<br />
Brand Finance has produced this <strong>study</strong> with<br />
an independent and unbiased analysis. <strong>The</strong><br />
values derived and opinions produced in this<br />
<strong>study</strong> are based only on publicly available<br />
information and certain assumptions that Brand<br />
Finance used where such data was deficient or<br />
unclear. No independent verification or audit <strong>of</strong><br />
such materials was undertaken. Brand Finance<br />
accepts no responsibility and will not be liable in<br />
the event that the publicly available information<br />
relied upon is subsequently found to be<br />
inaccurate.<br />
<strong>The</strong> BrandFinance ® Football Brands 2012 brand<br />
valuations follow IVSC guidance but will only<br />
comply with ISO 10668 Monetary Brand Valuation<br />
Standard when accompanied by detailed Legal and<br />
Behavioural analysis.<br />
<strong>The</strong> conclusions expressed are the opinions <strong>of</strong><br />
Brand Finance and are not intended to be warranties<br />
or guarantees that a particular value or projection<br />
can be achieved in any transaction. <strong>The</strong> opinions<br />
expressed in the report are not to be construed as<br />
providing investment advice. Brand Finance does<br />
not intend the report to be relied upon for technical<br />
reasons and excludes all liability to any organisation.<br />
24 © Brand Finance plc 2012
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