2009-2010 Annual Report - SERCUL

2009-2010 Annual Reporteducation activitiesNORTH FORRESTDALE NUTRIENT REDUCTIONCAMPAIGNCoordinated by Paul Lock, Amy Krupa and Julie RobertThis campaign aimed to educate residents in four newdevelopments - Arion, Vertu, Heron Park and Newhaven,in the North Forrestdale area, how to ‘Fertilise Wise’ andthus reduce nutrient inputs to the waterways around thedevelopments.Fertiliser Vouchers – directly mailed to 961households with 16% collecting free fertiliser.Celebration BBQ’s – held two BBQ’s in the estateswith 77 households attending and receiving free giveawaysincluding fertiliser.Post Intervention (Evaluation) Survey– survey sent to 1286 households in the area. Had a 15%response rate.Stormwater Science Seminar – presentation atthe seminar on the process of the education campaign andpreliminary evaluation results.Final Report – the post intervention survey resultsare currently being analysed and the final report written.The report will be presented to the City of Armadale withrecommendations for continuing the campaign.Kindly funded by tender from the City of ArmadaleFERTILISE WISE FERTILISER ENDORSEMENTPROJECTCoordinated by Paul Lock, Amy Krupa & Julie RobertFertiliser Endorsement – Stocktech’s range ofShades of Green fertilisers were officially endorsed with theFertilise Wise logo in June 2010.Fertiliser Company Interest – eight fertilisercompanies have had preliminary meetings or have requestedinformation about being Fertilise Wise endorsed.Promotion - Fertilise Wise endorsement highlightedon nine segments of the Garden Gurus ‘Battle of the Burbs’television program and on ‘The Garden Gurus’ televisionprogram, three editions of The West Australian’s Habitatsection, The West Australian’s Westweekend Magazine, aradio interview on 720 ABC and in four local newspapers.Fertilise Wise Schools Activity DayBush Rangers learning about Fertilise WiseSERCUL presenting Stocktech with Endorsement certificateSERCUL and Stocktech team12