HOW TO BE A FRINGE VENUE - Adelaide Fringe

GETTINGSTARTEDAdelaide Fringe is one of thebiggest and most popular artsevents in Australia featuring over900 events, 4000 artists andaudiences of over 1.8 million.It is a festival that anyone canparticipate in, from registeringtheir show or special event torunning a Fringe venue.The Fringe organisation doesnot run venues, but insteadsupports people to set uptheir own.Being a Fringe venue has thepotential to boost your venue’sprofile and increase yourpatronage.This guide outlines how youcan set up a Fringe venue.BEING AFRINGE VENUEGETS YOU:Listed in 370,000 AdelaideFringe Guides distributedthrough The Advertiser andoutlets.Promoted onadelaidefringe.com.authrough a dedicated venuespage (over 1 million visitors).Included in the AdelaideFringe iPhone app, withover 230,000 user sessions.Support from the dedicatedFringe team in licencing,council approvals, andfinding Fringe shows andartists for your venue.Exclusive product andpromotional offers fromAdelaide Fringe partners.All your ticketingrequirements managed andmarketed via FringeTIX.Participation in the FringeParade to promote yourvenue to over 30,000spectators.Cover: The DepotPhoto: Trentino PrioriFrom Top: Rhino Room,Gluttony, The Garden ofUnearthly Delights, TuxedoCat, Fringe Club.Photos: Trentino Priori, TonyVirgo, Charles Seja and AndreCastellucci.Back cover: Tuxedo CatPhoto: Tony VirgoSTEP 1CONTACTTHE ADELAIDEFRINGEARTISTS &VENUES TEAMCall us to chat through yourplans and ideas.If your venue is pop-up,temporary or expanding itscurrent operations we willassist you to meet council,government, safety andaccessibility requirements.STEP 2DEVELOPYOUR FRINGEPROJECT PLANTo be a successful Fringevenue we recommend that youdevelop a detailed project plan.We can assist in developing aplan to suit your business andgoals. You should consider:What you hope to achieve.What art-forms and artistswill suit your venue.What technical support,facilities and marketing youcan offer artists.What performance days andtimes will best complementyour existing business.What you need to budget tocover things like marketingand staffing of your Fringevenue and program.STEP 3REGISTERYOUR VENUEGo tofers.adelaidefringe.com.au,register your venue andcomplete your venue details– it’s free.As part of your registrationyou will need to accept andagree to the FRINGE VENUEAGREEMENT AND CODE OFCONDUCT and by doing soagree to the following:As BankSA is the PrincipalPartner of Adelaide Fringe,you must agree to not seekor accept sponsorship fromany other financial serviceprovider for the duration ofAdelaide Fringe.Other than sales at yourvenue’s on-site box office,all ticket sales for Fringeregistered events at yourvenue must be madethrough FringeTIX.All shows publicised asa Fringe event must beregistered with AdelaideFringe.Registering will enable Fringeartists and promoters to seewhat your venue is like anddecide if they would like toperform or exhibit there.Remember to be thorough asthis will be the first introductionthat artists will have to yourvenue.STEP 4PROGRAMYOUR VENUEOnce registered, artists maystart to contact you and youcan start negotiating with thoseartists.Be proactive:Contact artists andpromoters that may suityour space – be on thelookout. If you go to a showor exhibition and like whatyou see, introduce yourselfand your venue to the artist.Advertise on your website,social media and within yourvenue that you plan to be aFringe venue and are nowtaking applications.Give us a call to exploreother ideas.All final artist bookings areto be made in an agreementbetween yourself and theartist(s).Congratulationsyou’re on your wayto becoming anofficial AdelaideFringe venue! We’rehere for support viaemail, phone, and inperson. Get in touch!