TRANSLATING BRAND VALUE INTO CUSTOMER ... - Psddev.com

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Commercial Leadership Translates Brand StrategiesInto Customer ValueCATEGORY MARKETINGConsumersCOMMERCIAL LEADERSHIPCategoryCommercializationPARTNERSOur CustomersOccasionsConnectionsChannel Strategyand RegionCommercializationCommercialCapabilities Centerof ExcellencePlanning andRevenue GrowthManagementOur RegionsOur Bottling System10

AdvAncing ouR globAl MoMentuM - Coca-Cola - Psddev.com

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Revenue Growth Management Drives Value$3Maximize Returns2Optimize RevenueGrowth Across Channels1SYSTEM<strong>VALUE</strong>Create LongTerm Value11

Page 1 and 2: TRANSLATING BRAND VALUEINTO CUSTOME
Page 3 and 4: Our Role And Challenge Is To Build
Page 5 and 6: Build Connections To Consumer Segme
Page 7 and 8: Prior To OBPPC - Assortment And Pri
Page 9: Execution Of Our OBPPC Is Driving P
Page 13 and 14: Segmented Execution Delivers The Pe

TRANSLATING BRAND VALUE INTO CUSTOMER ... - Psddev.com

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