Wells Fargo grant request for Barbara Morgan - Major Giving Initiative

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Description of ProjectDialogue For Kids reaches elementary children throughout Idaho through IdahoPublic Television’s statewide analog and digital television network of 10transmitters and 37 rural repeaters, and rich media website. Small rural schoolshave been especially enthusiastic about the D4K program which allows them toquestion scientists and professionals who would be nearly impossible for them toaccess otherwise. The materials and links provided on the program’s websiteprovide wonderful background information for students wanting to learn moreabout a given area in science and help the teachers provide a meaningful andengaging activity for their students with minimal investment of their own time andresources.It’s easy to see how much school children rely on the D4K web sitehttp://idahoptv.org/dialogue4kids/ . In 2006 our D4K web site received anaverage of 2000 visits a day and these visits lasted an average of 6 minutes.The number of visits each day mirrors the school year, even dropping off forholidays. D4K is not of short-term educational value either. Individual programsdraw in students well beyond their broadcast date. During 2006 the D4K pageon Electricity, a segment which was first featured in 2001, received over 33,000visits.Teachers love the opportunity for active involvement. During the most recentD4K program, Nutrition (January, 2007), 394 students tried calling in questionsand 66 students e-mailed in questions. These questions came from students allover Idaho, from St. Anthony to Hayden and Weiser, even from home-schooledstudents. With the variety of ways that children can participate, no student isexcluded.IdahoPTV has worked closely with Barbara Morgan for many years. In 1981,Idaho Public Television first profiled Barbara, then an elementary school teacherin McCall. In June 1998, Marcia Franklin’s eagerly-received Dialogue segmenthighlighted Barbara. In November 2003 Joan Cartan-Hansen produced aDialogue for Kids (D4K) program titled: “Space Careers”, which featured a liveon-site interview with Barbara Morgan, live call-in questions from students and awalk-through tour of the Houston Space Center and shuttle mock-up. The showwas also repeated during primetime. It generated intense interest amongstudents and their teachers and it received professional acclaim as well. Awardsfor “Space Careers” include a National 1 st Place Telly Award for Children’sProgramming, a Bronze World Medal from the New York Film Festival and a 1stPlace from the Idaho Press Club for Public Affairs – Studio programs.The new D4K segment for which we are requesting your funding will focus onBarbara after her return from space. Even without all of the publicity surroundinga shuttle mission, Barbara Morgan’s story would generate intense interest amongstudents. With the added benefit of her time in space we expect enormous
interest from elementary students and their teachers. The segment will use anexpanded one-hour format and will involve filming on-site at our studios in Boiseor via satellite link at the Houston Space Center.This story is essential to pass on, not only for its general themes, but because itfeatures an amazingly resilient woman; a scientist and teacher who comes fromIdaho, a person who obviously loves working with children and whom childrenrelate to enthusiastically. To help you understand the value and vitality of thisstory, we are including a short video clip featuring Barbara on DVD. With[regional bank]’s help, Idaho Public Television can introduce a new group ofstudents to Barbara’s inspiring story and help them see how perseverance andteamwork can help scientists or anyone aspiring to a difficult goal.Measurables and RecognitionIf [regional bank] decides to fund this proposal, [regional bank] will be listed onthe internal credits of the D4K program. Every time the program is viewed,[regional bank] will be acknowledged for its support. In addition, [regional bank]will be acknowledged as a supporter of the program on the web pages developedfor the D4K program. With your support of our programs at this level we can alsoprovide a hotlink from the program’s web page to [regional bank]’s own website.This allows those interested to click on your logo for more information about yourbusiness.To provide measures of our success with this program, Idaho Public Televisionwill track the number of phone calls and e-mails received from students duringthe D4K program and which schools contact the program. In addition, IdahoPublic Television will record the number of visits to the web pages developed forthe program. If the program is aired during one of the Nielson ratings periods(i.e. July, November, February or May), television viewing analysis will also bemade available. Teachers will be offered the opportunity to request copies of theprogram for future classroom use and interested individuals will be able todownload pod casts of the program at any time. The web materials will remainavailable for at least 2 years past the broadcast date.Focus on Low- and Moderate-Income PopulationsThe U.S. Census Bureau ranked Idaho 44 th out of the 50 states in terms ofpersonal income per capita for 2004 † and the situation in Idaho’s rural counties iseven worse. In 2004 the average per capita income of employees in ruralcounties in Idaho was nearly $3000 lower than the state as a whole ‡ .† U.S. Census Bureau – State Rankings – Statistical Abstract of the United Stateshttp://www.census.gov/statab/ranks/rank29.html, accessed on Jan. 30, 2007‡ Idaho Commerce and Labor Report: Rural Counties Profile, June 2006
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Wells Fargo grant request for Barbara Morgan - Major Giving Initiative

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