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Each - beyond words strategic communication

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14<br />

Chicago Zoological Society • Annual Report 2010<br />

Inspiring Conservation<br />

Leaders<br />

The Chicago Zoological Society is known internationally<br />

for powerful exhibits and programs that challenge zoo-goers<br />

to transcend their role as guests to become environmental<br />

advocates. <strong>Each</strong> year, CZS’s Brookfield Zoo draws more<br />

than two million visitors; but, we can do better. To activate<br />

a conservation movement that can save our planet, we must<br />

discover new ways to attract individuals who do not tradition-<br />

ally visit zoos, as well as engage and educate deep within our<br />

own neighborhoods and throughout communities across the<br />

globe. We cannot do this alone, but we can do this together<br />

by establishing powerful relationships with like-minded<br />

organizations to help accomplish conservation action; by train-<br />

ing leaders who will then train others; and by exploring new<br />

languages and new media. <strong>Each</strong> time we connect someone<br />

new to nature and wildlife—and empower them to protect it—<br />

we are changing the world.<br />

15<br />

Chicago Zoological Society • Annual Report 2010

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