Each - beyond words strategic communication
Each - beyond words strategic communication
Each - beyond words strategic communication
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14<br />
Chicago Zoological Society • Annual Report 2010<br />
Inspiring Conservation<br />
Leaders<br />
The Chicago Zoological Society is known internationally<br />
for powerful exhibits and programs that challenge zoo-goers<br />
to transcend their role as guests to become environmental<br />
advocates. <strong>Each</strong> year, CZS’s Brookfield Zoo draws more<br />
than two million visitors; but, we can do better. To activate<br />
a conservation movement that can save our planet, we must<br />
discover new ways to attract individuals who do not tradition-<br />
ally visit zoos, as well as engage and educate deep within our<br />
own neighborhoods and throughout communities across the<br />
globe. We cannot do this alone, but we can do this together<br />
by establishing powerful relationships with like-minded<br />
organizations to help accomplish conservation action; by train-<br />
ing leaders who will then train others; and by exploring new<br />
languages and new media. <strong>Each</strong> time we connect someone<br />
new to nature and wildlife—and empower them to protect it—<br />
we are changing the world.<br />
15<br />
Chicago Zoological Society • Annual Report 2010