The interceptor - Royal Enfield

featured dealerGG Motors,MaduraiGGMotorsGG Motors is one of the leadingRoyal Enfield dealershipsin the southern part of Indiaand has been instrumentalin not only catering to sales but also tocultivate the spirit of adventure and leisureriding amongst Royal Enfield customers.Jointly run by the two partners,KG Athilingam, and KG Venkatesan,this dealership is based out of the templecity of Madurai.KG Athilingam is a graduate in Economicsfrom Madurai Kamaraj University.After completion of the degree, hejoined as Head of Sales in the erstwhileRoyal Enfield dealership. Subsequent to theclosure of the then RE dealership, he decidedto forge ahead on his own. Absolute knowledgeabout the product, thorough understandingand a passion towards the brandled him taking up the control and ownershipof the Royal Enfield showroom giving birthto GG Motors, an authorized 3S dealer forRoyal Enfield at Madurai in 2003. He hasan interesting story to share regarding theopening of the showroom, when 3 days priorto the opening the principal bank which hadassured them of the loan turned down the offerand they had to move pillar to post to getthe show up and running in the remainingdays. They did it and the showroom was thetalk of the town after the grand inauguration.The initial days were difficult but withmore and more young people turning towardsBullets, they saw a growth from a saleof 5 bikes per month to more than 75 bikes amonth over past few years. GG Motors todayis poised to open yet another branch in theheart of Madurai city to better facilitate theRoyal Enfield enthusiasts. The journey hasbeen tough but hard work, dedication andthe sheer love for the legendary marque hasdefinitely paved the way for growth.KG Venkatesan a Diploma holder in textiletechnology was working in a textile millfor 3 years, but infected by the passion anddedication shown by his brother he decidedto join hands with him.G Motors strongly believe that in orderto succeed they need to keep the customer/enthusiast delight always at the top of theirmind as their philosophy for success. Strictadherence to norms, rules and standardshave additionally contributed to the steadyperformance and their individual style andmethodology with which they address anyrequirement brought forward by the customerwhich differentiates them in a uniquemanner. In the 2010 GG Motors have baggedthe all India 2nd position for Best ServicePerformance Award – non capital markets –this was a direct result of what they believe inand what they do.Also called the Madurai Brothers, the twomen at the helm of GG Motors have alwaysbelieved in giving a different experienceto their customers wheneverthey visit the showroom, should itbe for buying or servicing. With theresult an expectation has been developedamong the customer’s mindthat they will see something new andinteresting. Currently the showroomboasts of an air conditioned soundproofcustomer lounge with a specialsee-through glass section fromwhere they can see their bikes beingattended to.They have also set up a mobile servicevan – a Maruti Omni has beenrefurbished with a mini mobile latheand a spare parts shelf with a completeset of tools. In addition to thisthey also offer pick up and drop facilityfor motorcycles which need to beserviced. They also have a dedicatedspare bike which can be extended tocustomers whose bike is undergoingrepair and they are in urgent need. Toadd to the customer experience theyalso offer on-the-spot breakdown service torescue any stranded biker on the road.Their enthusiasm has been the force behindtheir individual riding initiatives whichhas also led to the formation of a Bullet club,by the name Royal Pandiyas right out of thedealership itself. They also have completeriding gear on sale for the enthusiast who isseriously pursuing motorcycling.By creating such a customer experienceand continuous improvement in the workingenvironment, they have managed to ensuretheir sales and service revenue graph is alwaysrising. They feel they have achieved thisonly through the steady performance and assistanceof their sincere and able staff.9