Zürich Strategies 2025 (PDF, 52 Pages, 2 MB - Stadt Zürich

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Fertile soil for the creative industries
Initial situation
With the third Creative Report of 2010, the City of Zurich confirmed its leading role in
Switzerland in this area. With approximately 33,000 employees, the creative industries in
Zurich achieved a turnover of 14 billion in 2008 and a gross Economic Value Added of 3.3
billion Swiss Francs. Between 2005 and 2008 the employment rate increase by 18 percent
in this sector.
The creative economy includes all profit-oriented cultural and creative entities from the
following sectors: music, literature and books, art, films, performing arts, design, architecture,
broadcasting, advertising, the software and games industry, handicrafts, the press and
phonographic technology.
The increasingly scarce space for young, image-building creative people has proved to be a
challenge in this area.
Strategies
� The City makes use of the high profile of the creative industries in Zurich and their
potential for the positioning of Zurich in Switzerland and abroad.
� Through its initiation of exchange platforms, the City strengthens the visibility of the
creative industries of Zurich in Switzerland and abroad.
� The City promotes the networking of those involved in the creative industries with
relevant educational institutions, public and private cultural institutions, industry and
tourist organisations.
� The City supports the creative industries in their search for suitable, networkingfriendly
premises; it is committed to providing premises at more favourable conditions.