Abstract This research considers The Coca-Cola Company from an ...

Coca-Cola 11
and playing with toys, raiding the fridge for a bottle of Coke, and chatting with wakeful children,
have been reproduced on Christmas collectibles ever since. They appear on die cast trucks,
jigsaw puzzles, tins of playing cards, pins, plates and ornaments. The characters in the original
oil paintings, which have been exhibited around the world, were based on real people. Sundblom
first modeled Santa after a friend, and then, himself. The children he drew lived in the
neighborhood and even the dog featured in Sundblom's final advertisement belonged to a local
florist (Thorton, 2007).
Discussion
As Coca-Cola enters an exciting new decade of growth, they do so with a strong
foundation. Coke’s widely recognized and valued brands, solid financial position and unmatched
global presence gives great confidence that Coke can continue to capture a growing share of the
projected $1 trillion market for nonalcoholic ready-to-drink beverages by 2020. As global
populations grow, economies expand, and middle-class, urban lifestyles emerge, Coke can see an
environment that is very positive for a business that provides simple and affordable moments of
pleasure and refreshment, for cents at a time, more than one and a half billion times every single
day.
Review of Findings
The past year was one chapter in an ongoing growth story for The Coca-Cola Company.
It was an important year because it reaffirmed confidence in the company’s ability to weather an
extraordinary global economic crisis and continue to grow. Looking ahead to the year 2020,
Coke management is convinced that these next few years will be critical in defining the future
for The Coca-Cola Company and system partners. In a growing world of refreshment, the
opportunities ahead are tremendous.