Road Map foR SucceSS - Santa Gertrudis Breeders International

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2013-2017Road Map for SuccessFellow SGBI members,It is with great excitement that I reveal to you the Santa Gertrudis Breeders International’s (SGBIs) 2013-2017 “RoadMap for Success” and Long Range Plan. The Road Map for Success is a culmination of two years of passionate work by theLong Range Planning Committee, industry professionals, Executive Director John Ford and most importantly you – themembers of SGBI.I would be remiss if I did not acknowledge the efforts of former Vice President of Long Range Planning and your currentSGBI President Charla Borchers-Leon in paving the way for our current Long Range Plan. She, along with the Long RangePlanning Committee, had the vision and leadership to realize you must plan to plan. Our previous Long Range Plan servedas a cornerstone to our association’s current and future success.It has been my honor and privilege to assist in the development of our Road Map for Success. Please know as we shift intoour new Road Map, the Long Range Planning Committee’s primary goal was to listen to you, the members, process that informationand create a plan that best serves the SGBI membership and their customers. As I have come to expect from ourmembership, you all gave above and beyond expectations. The response and participation in the questionnaires and focusgroups was honest, intuitive and very inspiring.The most challenging segment of the process was condensing the many great thoughts and ideas provided by the membershipinto a focused plan that will guide our organization for the next five years. Great effort was made to compile theinformation contained in the Road Map into a user-friendly format that remains flexible enough to allow for ever-changingindustry shifts. Please understand the plan is by no means an exhaustive list of fail-proof ways to secure the success of ourgreat breed of cattle. However, I promise you there is strength in a common goal and this Road Map can be that commongoal for our association.Organizations do not become great by accident. Organizations become great when their members take an active role andcommit themselves to the success of the organization. I encourage every member of our association to invest the time toread the information contained in the Road Map and take ownership of it. Get involved in a committee of interest or anaffiliate and help our association reach our strategic objectives. Our strength is in the unity of our membership.There is one thing I am most certain of: If you are reading this, you share with me and the Long Range Planning Committeea devotion and passion to Santa Gertrudis cattle. I encourage you to get involved and share your passion for SantaGertrudis cattle every opportunity you get. It is an exciting time to be a part of SGBI and on the horizon is our Road Mapfor Success!Wes McDanielVice President of Long Range Planning
Dear SGBI members,The nation’s cowherd is at a 60-year low and beef cow numbers have dipped below the 30-million-head mark. A smallercommercial cowherd has resulted in the need for fewer bulls and fewer replacement females. It is obvious that theincreased competition among breeds for a share of the shrinking commercial market is redefining the traditional seedstockbusiness structure. Which breeds will be major seedstock suppliers to the commercial sector moving forward? Theanswer is simple: those breeds that create value for their customers.In this new paradigm, breed associations must meet the challenge of developing cost effective programs and servicesthat ensure membership can and will capture a significant share of the commercial market. These programs and servicesmust be innovative and focused on creating value for all industry sectors. Simply put, the notion that breed associationscan merely focus on traditional activities and be all things to all people no longer holds true. To remain viable over thelong term, SGBI must understand that industry change is inevitable, and growth hinges on the economic success of itsmembers and their commercial customers. We have arrived at a crossroad. Seedstock producers are expecting more fromtheir association membership, commercial customers are expecting more from their seedstock suppliers, and both wantto ensure their sustainability now and into the future.The 2013-2017 SGBI Long Range Plan provides a well-designed and well-developed blueprint for action that assuresorganizational growth and creates product value for members and their commercial customers. The SGBI Road Mapfor Success is the result of two years of work by the Long Range Planning Committee with invaluable assistance fromDr. Ryan Rhoades, Texas A&M University-Kingsville, and the King Ranch Institute for Ranch Management. Memberinput, solicited through a survey, listening sessions and focus groups, serves as the foundation for the plan. With therealization that the industry is constantly evolving, the plan is a fluid, living document designed to address emergingissues without losing sight of the association’s goal of improving member and customer profitability, sustainability andsatisfaction.John Ford, Executive DirectorSanta Gertrudis Breeders InternationalcontentsI. Identifying Priorities for SGBI...................... 4II. SGBI Breeder Demographics....................6III. Overview of Survey Results.......................7IV. Balanced Scorecard Approach............ 11V. Conclusion................................................14road map for success | 2013-2017 PAGE 3
Page 4 and 5: I. Identifying Priorities for Sana
Page 6 and 7: II. SGBI Breeder DemographicsLocati
Page 8 and 9: How do you typically adopt new tech
Page 10 and 11: 3. Breed Strengths & Opportunities
Page 12 and 13: SGBI Strategy MapImprove Member/Cus
Page 15 and 16: prepared by Ryan D. Rhoades, Ph.D.,

Road Map foR SucceSS - Santa Gertrudis Breeders International

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