Download PDF - ARA

What’s happening at ARAOur latest two print adverts from Lowe BullARA's 'drink responsibly'television campaign was recentlynominated for a prestigious Loerieaward in the TV & Cinema category.Although we did not win,we are extremely proud of therecognition from SA'sadvertising industry.gettingnoticed in-storeWhen you are up against so manybrands and many creative visuals, gettingnoticed in a store can be a challenge.That’s why ARA is currently updating itsin-store stands and brochures to make themmore colourful in their design, moreeye-catching among customers and moreappealing generally.The new design is brighter and bolder, anduses a cut-out to heighten its visibility.The print run has been increased tomore than 2 000 to meet demand from retailmembers, who should be displaying thenew designs in-store by the end of October,before the end-of-year peak season.PAGE 12 - OCTOBER 2010