HERE - John Brady Group

First appeared in...Bakers Corner,Kill O’The Grange, Co DublinJohn Brady poses asArthur Guinness, 2009Bakers Corner,Kill O’The Grange, Co DublinIndeed, the John Brady Group is no strangers to industryaccolades, both The Vevay Inn and Bakers Corner have beenshortlisted finalists at the Licensing World Bar Awards andBrady’s of Shankhill was crowned the winner, in 2009, of the‘Guinness Unplugged’ competition, which asked bars aroundthe country to capture their Arthur’s Day celebration in a bid towin an exclusive Guinness night with a top music act.John and his team at Brady’s pulled out all the stops, withstaff dressing in period 17th Century costumes, while the baritself was transported to the past with the addition of speciallycreated décor and furniture – even the food on offer had anArthur Guinness theme as customers were treated to a ‘pig ona spit’ feast.To add theatre to the night, John arrived in full ArthurGuinness regalia on a horse and carriage to mark theoccasion.‘It was a great night,’ says John, and he compliments the‘huge effort that was put in by all my staff, it was a talking pointfor customers for weeks afterwards.’John points out that his pub group employs 170 people.‘Very often the public fails to realise how important publicansare to local employment. For me it’s a great feeling to be ableto run a business that can employ this many people – for meit’s what business is all about.’Growing ImportanceGood food, at a reasonable price, is crucial to John’soperation. ‘We started food in Bakers Corner in 1987, at thetime it was practically unheard of for a pub to serve hot food.But it was the right decision and we’ve followed suit with allour pubs and have built a solid trade and reputation for qualityfood that stands to us. If we didn’t have that trade we wouldn’thave a reason to open during the day,’ he says.When it comes to food however, John says that pricing isdifficult: ‘You have to get it right and your customers have tofeel they’ve received good value. That means two good steakdinners and a couple of pints for under e50.’A major fan of offering good quality wine in pubs – servedby the bottle – John says that ‘quarter bottles really have 8Miller Genuine Draft is cold filtered. The result isa great tasting, refreshing and easy-drinking beerthat is perfect for all occasions. And because ofthis, you can expect increased draught lagersales in your bar. By stocking Miller GenuineDraft you will be offering your customers agenuinely different draught lager experience.For more details, or to orderMiller Genuine Draft, contactRichmond Marketing on(01) 623 3222.LICENSING WORLD DECEMBER 2010 3154391 Miller CS Trade Ad 90x270.indd 1 17/12/2010 15:20