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Schultz, P. Wesley. 1999. “Changing Behavior with Normative Feedback Interventions: A Field Experiment onCurbside Recycling.” Basic and Applied Social Psychology 21, 1: 25-36.Shih, Margaret, Todd L. Pittinsky, and Nalini Ambady. 1999. “Stereotype Susceptibility: Identity Salience and Shiftsin Quantitative Performance.” Psychological Science 10, 1: 80-83.Steele, Claude M. 1997. “A Threat in the Air: How Stereotypes Shape Intellectual Identity and Performance.”American Psychologist 52, 6: 613-629.Thaler, Richard H., and Cass R. Sunstein. 2008. Nudge: Improving Decisions about Health, Wealth, and Happiness.New Haven, CT: Yale University Press.Thaler, Richard H., Cass R. Sunstein, and John P. Balz. 2010. “Choice Architecture.” Online publication. Web site:http://ssrn.com/abstract=1583509.Tversky, Amos, and Daniel Kahneman. 1974. “Judgment Under Uncertainty: Heuristics and Biases.” Science 185,4157: 1124-1131.Wansink, Brian, and Koert van Ittersum. 2003. “Bottoms Up! The Influence of Elongation on Pouring andConsumption Volume.” Journal of Consumer Research 30, 3: 455-463.references 22

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