Media • Advertising & TVCreative Director/Producer/Advertising Exec./Titles ArtistT he Advertising and T he T V CommercialSeriesThis series of five training programs examines how televisioncommercials are made and who they affect. Each program isaccompanied by comprehensive study notes.The Making Of The 'MMM' CommercialThe first TV commercial for new FM radio station 'MMM' is historically one of themost interesting and technically brilliant pieces of visual advertising ever seen.Here viewers are introduced to the technical elements of concept development,complex animation, special visual effects and light manipulation, together witha shot-by-shot explanation of how the commercial was made. 40 min.30BestSellerF961DVD $99.00The 'Nike' TV CommercialEvery aspect of a NIKE ad is dissected to reveal the extraordinary path of themaking of a TV commercial. Here the creative director of the advertising agencyexplains the thinking behind the commercial.He outlines their original brief and analyses the strategy they used to achieve theeffect they wanted. This is followed by an explanation of the production of thecommercial itself. 33 min.F962DVD $99.00The Role Of Research In AdvertisingThis program looks at the role ofresearch into public attitudes toadvertisements and how the resultsof this research can affect both thesales of the product and the way inwhich the product is advertised. Itincludes a lively debate which illustratesthe ongoing and emotiveconflict between the creativeprocess and the requirements ofresearchers and clients. 36 min.F964DVD $99.00The Role Of The Advertising AgencyThis program features Australian-owned advertising agency Box Emery& Partners, offering a privileged look at the way an agency works and how itproduces the materials that will promote the products and services of itsclients. 25 min.F963DVD $99.00Advertising: The Hidden LanguageDr. Philip Bell of the National Academy of Advertising shows how successful adsimplicate the viewer in the completion of fantasy narratives. 50 min.F742DVD $59.95To Order & Payment Options:Toll Free: 1-800-262-8862International: 1-310-577-8581Preview Policy:Previews are available to schools for a limited number of programs. All previewrequests must be submitted by purchase order and faxed to 1-310-574-0886,emailed to sale@firstlightvideo.com or mailed to: <strong>First</strong> <strong>Light</strong> <strong>Video</strong>Publishing, Order Department, 2321 Abbot Kinney Blvd., Venice, CA 90291.Preview programs will be shipped with an accompanying copy of the invoicestating that the company will be billed if the previews are not returned within 30days. Previews must be returned within 30 days from date of receipt. Schools willbe invoiced for all preview samples not returned within the 30-day time frame.Standard Ground DeliveryOrders ship via UPS/USPS to street addresses in the continental U.S. Please allow2-3 weeks for delivery.Express DeliveryAll orders ship next business day.Delivery is within 5 business days, of in-stock merchandise.Order FormFax: 1-310-574-0886Email: sale@firstlightvideo.comWeb: www.firstlightvideo.comNet 30 Day Terms:University, College, High School, Library & Company purchase orders may shipNet 30 day terms. Orders must be submitted by purchase order.Pre-Pay:Orders may be pre-paid by credit card, check or money order.Our 30-Day Guarantee:You may return unopened programs within 30 days for a full refund. If you are notsatisfied with your purchase for any reason, you may exchange or request arefund. Refunds on opened programs will be less 25% restocking charge. Anydefective program will be replaced by us immediately. Simply send it back tous with an explanation of the defect. Be sure to include your order number,institution, name, return address, and daytime telephone number.Please send returns to: <strong>First</strong> <strong>Light</strong> <strong>Video</strong>, Returns Department, 2321 Abbot KinneyBlvd., Venice, CA 90291Pricing Policy:Prices & policies are intended for school, library, corporate, government &institutional customers. Substantial discounts are available to students, homestudy users & wholesale distributors. Call or email the sales department atsale@firstlightvideo.com for additional details.Conditions Of Sale:<strong>First</strong> <strong>Light</strong> products are (1) covered by international and U.S. copyright laws; (2)for non-theatrical use only for which no admission is charged; (3) not to be usedon television of any kind, including closed circuit and cable; (4) not to be rentedor loaned outside the purchasing or renting organization (except that librariesmay loan to their patrons); and (5) not to be advertised, altered or duplicated, inwhole or in part, without the written permission of <strong>First</strong> <strong>Light</strong> Media Publishing.Shipping & HandlingNote: All Orders Ship Next Business Day from Date of Receipt.Total Items Ground Express Next Day AirPurchasedOne item $8.50 $23.75 $44.00Two items $8.75 $25.25 $45.00Three items $11.25 $26.75 $47.00Four items $13.25 $28.25 $49.00Five items $15.25 $29.75 $51.00Six items $16.25 $31.25 Call For RateNext Day AirAll orders ship next business day. Please call for shipping rates to Hawaii, Alaska& Puerto Rico.
Purchase Order #: Email:1 Ordered ByNameDept./TitleOrganizationAddressCity State ZipDaytime phone ( ) Fax ( )2 Ship To (Fill in only if different from Box 1)NameDept./TitleOrganizationAddressCity State ZipDaytime phone ( ) Fax ( )4 Credit Card #CREDIT CARD NO.Order Online: www.firstlightvideo.comToll Free: 1-800-262-8862International: 1-310-577-8581Fax: 1-310-574-0886Email: sale@firstlightvideo.comFor orders outside the U.S. call 310-577-8581Monday - Friday, 8:00am - 5:00pmPacific Standard Time*Net 30 Day Terms:University, College, High School, Library & CompanyPurchase Orders may ship Net 30 day terms.Orders must be submitted by institutional purchase order.7 Volume Discount*Purchase $500+ Save 5 %Purchase $1,000 Save 10%3Payment Method■ CHECK #PAYABLE TO FIRST LIGHT VIDEO PUBLISHING■ PURCHASE ORDER #Order FormFIRST LIGHTVIDEO PUBLISHING2321 Abbot Kinney Blvd., Venice, CA 90291PURCHASE ORDER MUST BE ATTACHED TO COMPLETED ORDER FORMEXP. DATEMO.YR.Cardholder signature■ CHARGE TO:■■■■5 DescriptionPRODUCTCODE QTY.TITLEUNITPRICETOTAL6Tax InformationIf you are tax-exempt, please enter your tax-exempt number and attacha copy of your tax-exempt certificate. Questions? Phone us toll-free at1-800-262-8862. Tax-exempt # ______________________________________*Volume discount not applicable to wholesale distributors.SubtotalShipping & HandlingLess Volume Discount8.25% CA Sales TaxGRAND TOTALOrder: 1-800-262-8862 Fax: 1-310-574-0886 Email: sale@firstlightvideo.com www.firstlightvideo.com31
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