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Conceptual Framework and Overview of Psychometric Properties

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magnitude <strong>of</strong> the mode coefficients were highenough to be <strong>of</strong> practical importance towarrant attention. Finally, we applied poststratificationweights at the student-level forall survey items to minimize nonresponse biasrelated to sex <strong>and</strong> enrollment status.We analyzed the Web-only <strong>and</strong> Web-optionresults separately against paper as shown inTable 5 by Model 1 (Web-only) <strong>and</strong> Model 2(Web-option) against paper. We comparedWeb-only against Web-option in Model 3.For 39 <strong>of</strong> the 67 items, the unst<strong>and</strong>ardizedcoefficients for Model 1 favored Web-onlyover paper. For Model 2, 40 <strong>of</strong> the 67 itemsshowed statistically significant effectsfavoring the Web option over paper. Incontrast, there are only 9 statisticallysignificant coefficients that are morefavorable for paper over Web in Models 1 <strong>and</strong>2 combined. Model 3 reveals that there arerelatively few statistically significantdifferences between the two Web-basedmodes.The effect sizes for most comparisons in bothModel 1 <strong>and</strong> Model 2 are not large --generally .15 or less, with a few exceptions.Interestingly, the largest effect sizes favoringWeb over paper were for the three computerrelateditems: “used e-mail to communicatewith an instructor” (EMAIL), “used anelectronic medium to discuss <strong>of</strong> complete anassignment” (ITACADEM), <strong>and</strong> self-reportedgains in “using computers <strong>and</strong> informationtechnology” GNCMPTS).These models take into account many student<strong>and</strong> school characteristics. However, theresults for items related to computing <strong>and</strong>information technology might differ if a moredirect measure <strong>of</strong> computing technology atparticular campuses was available. That is,what appears to be a mode effect mightinstead be due to a preponderance <strong>of</strong> Webrespondents from highly Awired@ campusesthat are, in fact, exposed to a greater array <strong>of</strong>computing <strong>and</strong> information technology.On balance, responses <strong>of</strong> college students toNSSE 2000 Web <strong>and</strong> paper surveys showsmall but consistent differences that favor theWeb. These findings, especially for itemsunrelated to computing <strong>and</strong> informationtechnology, generally dovetail with studies insingle postsecondary settings (Layne,DeCrist<strong>of</strong>oro, & McGinty, 1999; Olsen,Wygant, & Brown, 1999; Tomsic, Hendel, &Matross, 2000). This said, it may bepremature to conclude that survey modeshapes college students= responses. First,while the responses slightly favor Web overpaper on a majority <strong>of</strong> items, the differencesare relatively small. Second, only itemsrelated to computing <strong>and</strong> informationtechnology exhibited some <strong>of</strong> the largesteffects favoring Web. Finally, for specificpopulations <strong>of</strong> students mode may havedifferent effects than those observed here.In auxiliary multivariate analyses, we foundlittle evidence for mode-age (net <strong>of</strong>differential experiences <strong>and</strong> expectationsattributable to year in school) or mode-sexinteractions, suggesting that mode effects arenot shaped uniquely by either <strong>of</strong> thesecharacteristics.Additional information about the analysis <strong>of</strong>mode effects is available in the NSSE 2000Norms report (Kuh, Hayek et al., 2001) <strong>and</strong>from Carini, Hayek, Kuh, Kennedy <strong>and</strong>Ouimet (in press). A copy <strong>of</strong> the Carini et al.paper can is on the NSSE website. We willcontinue to analyze NSSE data in future yearsto learn more about any possible mode effects.<strong>Framework</strong> & <strong>Psychometric</strong> <strong>Properties</strong>Page 18 <strong>of</strong> 26

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