The Great British Cheque Report - Cheque and Credit Clearing ...

16Cultural iconNot only were cheques a popular and practical way to pay inthe 20th century; they were also appealing for other, more visualreasons. From as early as the 1920s and 1930s, businesses wereprinting cheques with their logos and branding, but through thelatter half of the 20th century, as television became morepopular, the cheque became a useful visual device. Easier andsafer to carry than a briefcase full of cash, a giant cheque withbranding all over it provided an easy way for a company makinga donation to the Children in Need appeal to get themselvesnoticed. Similarly, as the media photocall has grown ever morepopular, the giant cheque is a useful prop to support anythingfrom a charity donation to a big lottery win!The Great British Cheque Report© Reproduced by kind permission of Select Education.