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ranking the world's biggest network operators - Total Telecom

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CONTRIBUTED PROFILE<br />

TiM BrASiL<br />

UPWARDLY MOBILE<br />

Brazilian mobile operator TIM sets out its strategy for expansion in a highly competitive<br />

market,with 3G services, differentiated tariffs and <strong>the</strong> iPhone central to its plans<br />

TIM Quick Facts (as of 3Q10)<br />

Net Revenue R$3.6 billion (3Q10)<br />

CEO Luca Luciani<br />

Headquarters Rio de Janeiro, Brazil<br />

Employees 9,231<br />

Subscribers 47 million (39.7 million prepaid); (7.2 million postpaid)<br />

ARPU R$23.4<br />

MOU 123 minutes/customer/month<br />

Market Capitalisation R$15.0 billion (Sept 2010)<br />

This year turned out to be an exciting one for telecoms<br />

services in Brazil, with a spate of M&A activity. Latin<br />

America’s <strong>biggest</strong> market is also its fiercest battleground<br />

(see article in <strong>Total</strong> <strong>Telecom</strong> Plus, June), and competition in<br />

Brazil is set to intensify fur<strong>the</strong>r as <strong>the</strong> regulator opens up <strong>the</strong><br />

market to MVNOs and more 3G spectrum is auctioned, and as<br />

<strong>operators</strong> seek to integrate <strong>the</strong>ir fixed and mobile services.<br />

<strong>Telecom</strong> Italia-owned TIM Brasil (TIM Participacoes) is one<br />

operator well positioned to expand in <strong>the</strong> market, with a very<br />

clear mobile-focused strategy and a solid infrastructure. For <strong>the</strong><br />

past two years <strong>the</strong> company has focused on maintaining a<br />

balance between growth and financial returns , and now is set<br />

for new challenges.<br />

TIM plans to make 3G services available to around 60% of <strong>the</strong><br />

population by 2012, and is investing about 2.5 billion reais (about<br />

$1 billion) this year. Over <strong>the</strong> past 18 months <strong>the</strong> operator has<br />

carried out a turn-around strategy, and although not complete<br />

posted net revenues of 3.6 billion reais (about $1.5 billion) in <strong>the</strong><br />

third quarter, up 6.1% from 3.44 billion reais in <strong>the</strong> same period<br />

a year earlier. Ebitda rose 19.6% to BRL924 million in <strong>the</strong> third<br />

quarter, and <strong>the</strong> Ebitda margin was 25.3%, up from 22.5% in <strong>the</strong><br />

third quarter of 2009.<br />

As well as substantial improvements in financial results, <strong>the</strong>re<br />

is o<strong>the</strong>r evidence of a successful turn-around. Sound results can<br />

be seen in terms of improvement in <strong>network</strong> quality metrics,<br />

skyrocketing total minutes of traffic and subscriber growth .<br />

Subscribers grew 18.5% year-on-year to 46.9 million at <strong>the</strong> end<br />

of <strong>the</strong> third quarter, and <strong>the</strong> company is aiming for 50 million<br />

subscribers by <strong>the</strong> end of <strong>the</strong> year.<br />

During <strong>the</strong> past 18 months, TIM has also adopted a new tariff<br />

strategy, moving from charging per-minute to charging percall<br />

and removing <strong>the</strong> traditional long distance barrier in Brazil.<br />

At <strong>the</strong> end of last year TIM bought local long-distance operator<br />

Intelig for about $70 million.<br />

“Now we can see <strong>the</strong> Brazilian market as a single market, and<br />

we are happy to enable <strong>the</strong> creation of <strong>the</strong> largest community<br />

base in <strong>the</strong> country with 44 million users,” says Luca Luciani,<br />

<strong>the</strong> company’s CEO.<br />

voice central to growth<br />

As <strong>the</strong> sole pure-play mobile company in Brazil, TIM sees voice<br />

services as <strong>the</strong> central element of its strategy: more than 85% of<br />

<strong>the</strong> operator’s revenues come from voice services. In turn, <strong>the</strong><br />

Brazilian telecoms market is worth around R$100 billion per<br />

year, and <strong>the</strong> largest part of that comes from voice services.<br />

According to analyst company Hot <strong>Telecom</strong>, 80.3% of all telephony<br />

subscribers in Brazil were mobile users in 2009, and that<br />

proportion is set to rise to 83.5% in 2013.<br />

With that in mind, TIM’s strategy is focused firmly on stimulating<br />

higher minutes of use from its customers, and on<br />

fixed-to-mobile substitution. In <strong>the</strong> second quarter, TIM’s<br />

outgoing traffic more than doubled to 12.2 billion minutes<br />

compared to <strong>the</strong> previous year, and average minutes per<br />

customer reached 110 minutes per month compared to 73<br />

minutes a year earlier (that has now risen to 123 minutes).<br />

When looking at <strong>the</strong> long distance business, traffic increasedfifteen-fold<br />

compared to a year earlier and put <strong>the</strong> company in a<br />

leadership position in a competitive domestic sector with some<br />

40% market share.<br />

Unlocking data value<br />

TIM’s <strong>network</strong> supports <strong>the</strong> fast-growing data traffic of its<br />

customers. In <strong>the</strong> post-paid segment <strong>the</strong> company in July<br />

launched TIM Web, a transparent data card plan based on<br />

charging according to time spent ra<strong>the</strong>r than megabytes used.<br />

In <strong>the</strong> pre-paid segment <strong>the</strong> company is pursuing <strong>the</strong> as-yet<br />

unexploited market of internet cafés for lower social classes.<br />

TIM offers, via customized smartphones, a substitute option for<br />

internet cafés enabling connectivity to social <strong>network</strong>s such as<br />

facebook and twitter for a pre-paid daily charge. Infinity Web,<br />

launched in August, provides internet access for lower income<br />

customers for <strong>the</strong> cost of 0.50 reais per day.<br />

During <strong>the</strong> past 18 months 28 million users have joined <strong>the</strong><br />

company’s Infinity and Liberty plans. In 2011, <strong>the</strong> company<br />

plans to also concentrate on sales of Blackberry and iPhone<br />

handsets and services, with updated Internet navigation and<br />

o<strong>the</strong>r applications. n<br />

12 www.totaltele.com November 2010

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