Rods - Csali butik

The combination of …tradition andup-to-dateappearanceAIRWAY – the name for telescopic rods(a D.A.M. speciality). Together withQUICK reels these rods are what gave“fishing tackle made in Germany” itsreputation.Since generations we have inspired manycompetitors and "copy makers"! And whynot? Anyhow, for a successful original therecan´t be a higher evaluation than beingcopied by less creative people, becausenobody would ever try to copy a lesssuccessful product.So, being measured at the number of copieswe already could regard ourselves easily as"market leader” again. Due to this reasonwe have decided to name some of our keyproducts "Das Original" (= The Original)in the future. Moreover we will of coursekeep holding on to our slogan "innovationinstead of imitation" and will so continue toset standards in the future.Also regarding the features of severalproducts we will keep holding on to thetruth instead of following the general trendof exaggeration and we are pretty sure thatthis strategy will pay off sooner or later dueto the old wisdom "honesty will last longest".So all in all we are quite well equippedto meet the combination of tradition andup-to-date appearance!DesiGNeD AND eNGiNeereD iN GerMANYThis reel is still to be found inDesiGNeD AND eNGiNeereD many fishing iN cupboards GerMANY today.For an extremely reasonableprice even then, in lean times,it enabled average earners toapproach the water equippedwith a modern reel.3