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Russian Embassy CelebratesInternational Women’s DayYahoo! Maktoob Pioneers NewTechnologies in Digital Advertising for theMiddle EastJoined by some of the region’s leading players in the advertising and media industry, Yahoo!Maktoob presented a series of its latest innovative advertising products that bring the bestin digital technology, creativity, and measurement to advertisers in the Middle East. Theproducts introduced are based on several key advancements in measurement and creativetools—offering brands the ability to connect with consumers through more relevant,measurable and personal online engagement.“Yahoo! has built its strategy around three main concepts, offering advertisers a uniquecombination of science, art and scale to reach consumers. Through the Yahoo! Maktoobhomepage, which today attracts millions of users from across the Middle East and NorthAfrica, we are able to offer new opportunities for brands by creating true digital experiencesthat connect users to what matters most to them, utilising innovative tools that have neverbeen available to them before,” said Ahmed Nassef, Vice President & Managing Director ofYahoo! Middle East.The Embassy of the Russian Federation in Oman hosted a receptiondedicated to the International Women’s Day which takes place todayon 8th March. The event was held at the Russian Ambassador’sResidence under the patronage of Mrs. Olga Pavlovna, wife to theAmbassador. International Women’s Day is an occasion widelycelebrated across the world to praise womanhood and motherhood.On this occasion, Mrs. Pavlovna addressed her audience with bestwishes of prosperity, peace and health. Coincidently this weekalso saw the commencement of ‘Maslenitsa’ a traditional Russianholiday throughout which bliny (Russian pancakes) are made andoffered to family and guests. Keeping in line with this tradition theEmbassy served Russian pancakes in abundance with a side of sourcream, jam and honey. Mrs. Pavlovna has stressed the importanceof keeping native traditions and holidays alive far from home withinthe fast growing Russian community in Oman.Ushering in a new technology to the region, Yahoo! Maktoob demonstrated capabilities thatcan get the right ads in front of the right customers at just the right time. It also unveiled aseries of developments in its advertising and market research services, from ROI trackingto syndicated country surveys and reports, demonstrating the importance and benefits ofcampaign measurement which online advertising can provide.Movie ReviewBig Mommas 3: Like Father,Like SonDirector: John WhitesellCast: Martin LawrenceBrandon T JacksonJessica LucasteRelease Date: 18th February 2011'Big Momma’s: Like Father, Like Son' was expected to be funny– and it was! The whole audience at the theatre were rollingin their seats from start to finish; some even laughed at notso-funnymoments but did this because the movie is amusingthroughout. ‘Big Momma’s House 3’ revolves around an FBIagent and his 17-year-old, son a wannabe music enthusiast.As part of an undercover act that they put together themselves,they have to end up posing as Big Momma and Charmaine-two men in an all girl school (there must be some rule againstthat)! All-in-all, you won’t regret watching this movie - yes, it’shilarious!18