Download Exhibitor Prospectus - HIMSS AsiaPac

Market Exposure and Powerful OutreachThe HIMSS AsiaPac07 Conference & Exhibition will provide you with unprecedented opportunities to generate new business.You’ll be able to reach new customers, develop powerful alliances and gain increased visibility within the Asia Pacific and globalhealthcare IT communities.As an exhibitor, your company will gain increased visibility and credibility among prospects and customers throughout theindustry. You’ll see and be seen by the people you want to reach.The conference organisers will provide extensive marketing and public relations efforts around this event, which will help driveattendance and provide access to your target audiences. Some of these marketing components include:►►►Direct-mail and email campaigns – Tens ofthousands of professionals from the industry willreceive conference promotions with highly-targetedmarketing messages about the conference andexhibition.Print Advertising – A print advertising campaignwill be launched in key trade and businesspublications that reach your target markets.Cross-Marketing – The conference and exhibitionwill be promoted throughout the year at keyindustry events to drive attendance and raiseawareness.►►Public Relations – A public relations campaign willbe executed around the conference and will resultin published editorial articles in top-tier trade andbusiness publications.Conference Materials – Your company will beincluded in conference materials such as:The on-site resource guide, which includes acompany profile along with information aboutyour company’s products and services.The conference directory, an online searchabledatabase available throughout the year.Reach Top Executives with Purchasing ResponsibilityHIMSS AsiaPac07 offers opportunities to develop new business by directly reaching and engaging top executivesresponsible for healthcare IT purchases.Target audiences for the conference include:• Buyers and users of healthcare informationsystems and technology• Key government executives, buyers and policymakers (Health, Welfare & InfoComm)• Healthcare and IT professionals (from publicand private sectors) including directors andadministrators• Doctors, nurses and other clinicians• Informatics professionals and academicians• Hospital and professional associations andinstitutionsThe target audience will predominantly be drawnfrom countries within the Asia and Pacific regions.The HIMSS AsiaPac07 Conference & Exhibition willfeature:• Pre-conference satellite programs directed towardtargeted audiences• Education sessions about regional and globalhealthcare IT trends and issues• Compelling healthcare IT leaders and practitionersas keynote speakers• Showcasing AsiaPac: Innovation and leadingregional case studies• Open forums for debate and discussion• Panel discussions designed to unite healthcare ITauthorities• Powerful networking, social events and businessdevelopment opportunities• A trade exhibition where vendors can showcasetheir products and services