The Campaign for America's Libraries - American Library Association

Brainstorm for your own slogans with your staff. Or, for more slogans, go to
www.ala.org/@yourlibrary. Click on “Academic and Research Library Campaign” and then “Marketing
and Promotion.”
Like McDonald’s golden arches and the Got Milk? trademark, the @ your library brand is intended to
give a distinct feel to the campaign to break through the clutter of competing messages and establish a
clear and unique identity. For any brand to be effective, there must be a consistent look. To help you use
the brand correctly, ALA has made the @ your library logo available for free on the @ your library
Web site at www.ala.org/@yourlibrary in the “Download logos” section. You should also review the
trademark use policy and guidelines in that section.
Who’s on Board
Following are a few examples of how academic and research libraries already are using the @ your
library brand to highlight their unique programs, services, and technologies. For more examples, see
“Who’s on Board @ your library” on the campaign Web site at www.ala.org/@yourlibrary under
ACRL Academic and Research Library Campaign. Click on “Marketing and Promotion.”
Promoting Library Staff
The library at Arizona State University East used the theme “Person-to-Person @ your library” for
National Library Week 2002 to emphasize the personal service that library staff offers students. Each
day’s programming ran under different sub-themes, such as “Appearing Live and in Person @ your
library,” a chance for students and faculty to meet library staff; “Frequently Seen @ your library,” a day
to recognize faculty that use the library and to encourage faculty members who don’t use the library; and
“Research Help—Person-to-Person @ your library,” a program that promoted the library’s virtual
reference desk.
Contact: Ellen Welty
Reference/Instruction Librarian
ellen.welty@asu.edu
Highlighting Collections and Services
The University of Hawaii at Manoa Library highlighted the rich collections and services of the state’s
only public university system with the theme “Ideas flow @ your library” during National Library Week
2002. The slogan’s artwork included a volcano with an “@” sign rising above it.
Contact: David A. Flynn
Social Science/Business Librarian
dflynn@hawaii.edu
Outreach to Administrators
The Regina Library at Rivier College in Nashua, New Hampshire, presented the Dean of the School
of Undergraduate Studies with a homemade “@ your library” card and a “Get wired @ your library” mug
in a ceremony during National Library Week 2001.
Contact: Linda Ernick
Public Services Librarian
lernick@rivier.edu
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