2013 USAGE POLICY AGREEMENT - The Music Hall

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Section III: ADVERTISING AND PROMOTIONMARKETING YOUR SHOW AT THE MUSIC HALL’S HISTORIC THEATER OR LOFTPlease note, The Music Hall does not market rental shows and films. Lessee's advertising must in no way imply a partnership with or endorsement byThe Music Hall of Lessee's event. Any use of The Music Hall's Name except as specifically referred to herein is expressly prohibited without the writtenconsent of The Music Hall. The Music Hall reserves the right to assess penalties if these provisions are not adhered to.The Music Hall shares your interest in achieving success for your event. As such, we:• communicate rental show/film info via our website and monthly print calendar.• offers display of print material on site – pre-show and day of event.• provide opportunities to purchase additional marketing services.We have established the following guidelines for your presentation at The Music Hall’s Historic Theater or Loft:III.1 YOUR SHOW MARKETING MUST INCLUDE:In all marketing materials for your Historic Theater or Loft show (e.g. posters, fliers or print advertisements, etc.), we require that the following beincluded:• Correct name: All references must be as The Music Hall (not Portsmouth Music Hall) or The Music Hall Loft, either site listed prominently asthe location of the event.• Logo: A current Music Hall or Music Hall Loft Logo (contact our Graphic Design & Print Publications Manager – see email below). Rentersmust not reproduce The Music Hall's logo.• Website: The Music Hall’s website, www.themusichall.org• Address/phone number of Box Office: Tickets/Info: 603.436.2400; 28 Chestnut Street, Portsmouth, NH 03801. Materials must clearlyindicate that tickets are on sale at The Music Hall Box Office. Any materials indicating ticket availability that do not include specific reference toticket availability at The Music Hall Box Office will not be displayed.• Address of show location: The Music Hall’s Historic Theater 28 Chestnut Street, Portsmouth, NH 03801; or The Music Hall Loft, 131Congress Street, Portsmouth, NH 03801• Order of information: All publicity and promotions shall list the location of The Music Hall first, 28 Chestnut Street, Portsmouth, NH, or MusicHall Loft 131 Congress Street followed by the box office phone number, 603-436-2400 and the website address www.themusichall.org.III.2 WEBSITE, ENEWS, AND MAGAZINE: PLEASE SEND THIS CONTENT TO USWe have updated our communication materials and some information has changed – please be sure to review the following:Website: If you have booked a performance/film event at the Historic Theater or Music Hall Loft, your event will be listed on The Music Hall’s websitefree of charge, enabling online sales from all available inventory, 24-hours-a-day, 7-days-a-week. Your event listing on the website includes The MusicHall’s online calendar and an event detail page. Event information should be sent to our Director of Marketing (see email below) at least one week priorto your event going on sale.“Just Announced” and “Weekend” Enews: Your event will be listed twice for free – in the “Just Announced” Enews sent to 26,000 subscribers –during the month your show goes on sale; and the “Weekend” Enews sent to 7,000-11,000 subscribers the weekend of your show.NOW Monthly Print Calendar: Your event will be listed twice in the “NOW @ The Music Hall” monthly magazine sent to 4000 homes of Music Hallmembers/frequent ticket buyers, 1,000 distributed in house – during the month your show goes on sale and the month of the show.Please send us the following content for online and print:• Show name (exactly as it is to appear on website and in print). Title of show must remain constant and be stated on contract, as it should beprinted in all Music Hall publications. Title must begin with "(Renter's name here) presents" then the performance title.• Presenter’s Organization (and link to website and social media if any).• Description of show (please send two: 200 words or less and 25 words or less).• Link to artist’s website (if any).• List of sponsors for your event. Please do not send logos• Two (2) .jpg or .gif images at 300dpi or greater in landscape orientation.III.3 DISPLAY OF RENTAL PRINT MATERIALS ON SITEThe Historic Theater has display space available for your marketing materials prior to and during your presentation.• Postcards/Rack Cards may be displayed on the counter at our box office window, space permitting.• Poster: We have a dedicated rental marketing signage area in a high traffic, visible location in the lower lobby vestibule. Your 11” x 17” poster(portrait orientation) will be hung in this area two-four weeks prior to your event.• Caveat: No other literature will be displayed in the lower lobby. We understand that some materials may need to be shifted in order toaccommodate your materials (e.g. at the box office window and café tables). However, we ask that you not remove Music Hall materials ormaterials from other organizations that are on display.• Please send/drop off materials, as soon as they are in print, to the attention of Director of Operations (see email below) at The Music Hall inadvance of the performance date, though not before tickets are available for sale at The Music Hall Box Office and generally no sooner thanfour weeks prior to the event.• Questions regarding on-site display of marketing materials, contact the Director of Operations.The Music Hall Loft: Lessees of The Music Hall Loft will have the use of a 30x40 hanging window poster facing Congress Street for the duration of therental period and in some cases, for a period of time prior to the rental period, at the discretion of The Music Hall. The Lessee is responsible fordesigning, printing and delivering the poster. Poster will fit into acrylic sleeve – paper or cardstock only; no foam core.III.4 DAY OF EVENT SIGNS/EVENT PROGRAMS/HANDBILLSThe Music Hall historic theater:• Please bring all materials to the House Manager or Director of Operations.The Music Hall, 2013 Usage Agreement Page 6 of 15
• Do not attach anything to lobby walls/doors; no displays/tables allowed in the lower lobby• Poster: One (1) 11” x 17” poster (portrait orientation) will be hung in the smaller Chestnut Street poster case outside the hall the day of yourevent.• Banner: No banners will be hung in the auditorium. One (1) Banner (measuring no more than 6’ x 3’) may be hung in the upper lobby on theday of your event. Banners hung as table skirting are allowed in the upstairs lobby during your event; 2ft high by 6’ wide maximumdimensions.• Sponsor signs: Our newly renovated upper lobby has three digital screens which will include opportunities for rental show sponsorrecognition. Please send your list of sponsors to the Director of Operations two weeks prior to the event.• Programs for your show should be delivered no earlier than one week before and no later than 12noon on the day of the event. Music Hallushers can distribute one (1) handbill from the presenter after the event with prior notification to the Director of Operations.The Music Hall Loft:• Renters of The Music Hall Loft will have the use of a 30x40 hanging window poster facing Congress Street for the duration of the rental periodand in some cases for a period of time prior to the rental period, at the discretion of The Music Hall. Renter is responsible for designing,printing and delivering the poster.• Sponsor sign: One sign acknowledging sponsors measuring 30”x40” can be hung on the Galleria wall in the Loft lobby. Renter is responsiblefor designing, printing and delivering.• Programs: please deliver to the Music Hall Loft at 131 Congress Street no earlier than one week before and no later than 12noon on the dayof the event.III.5 MAILING LISTS• The Music Hall does not sell or rent mail, phone, or email lists.• Organizations that rent the Music Hall’s Historic Theater or Loft and sell tickets through our Box Office may, upon request, receive thisinformation about their ticket buyers – at no charge.• For an administrative fee, The Music Hall occasionally shares targeted ticket buyer mailing lists with organizations leasing the hall for onetime-useonly, to promote activities that may be of interest to its patrons; to do that renters route their marketing material to our mail house tobe matched with our mailing lists. Please note that you will be billed directly to the mail house for their service; your Music Hall administrativefee will be included in your settlement. These fees are: for commercial use: $75 per 1,000 names; and for non profit use: $50 per 1,000names.• Donor lists are never shared.III.6 OPPORTUNITIES TO PURCHASE ADDITIONAL MARKETING SERVICESThe Music Hall has updated its communications with its members and frequent ticket buyer. It no longer publishes a full season brochurebut rather a “NOW” Monthly Magazine.Dedicated Enews: As mentioned above, renters get a free listing in one monthly “Just Announced” Enews to 26,000 subcribers (the month the showgoes on sale) and our “Weekend” Enews listing each weekend’s events Thursday through Wednesday. In addition, renters have the opportunity topurchase a dedicated Enews, which will be designed and sent out by The Music Hall to a targeted list of subscribers. We are able to list your sponsors,but not link to them. Fees include:Design/ Administration Fee $100Commercial Rate 5,000 x $.07 per name = $350Non Profit Rate 5,000 x $0.7 per name = $250To take advantage of this opportunity, please fill out the “Renter Marketing Form”For questions, please contact:Monte Bohanan, Director of Marketing (ext. 5014) or mbohanan@themusichall.orgAndree Van Oss, Senior Graphic Designer & Creative Services Manager (ext. 5015) or avanoss@themusichall.orgKathleen Soldati, Public Relations Specialist, (ext. 5012) or ksoldati@themusichall.orgMichael Tucker, Director of Operations, mtucker@themusichall.orgSection IV. FEES AND PAYMENTSIV.1. ADVANCE PAYMENTS:The Lessee agrees to pay to The Music Hall in cash or by certified check, with the return of the signed Agreement, the deposits indicated on the LEASEAGREEMENT. All deposits are non-refundable. NOTE: The reservation of dates in the theater will not be considered confirmed nor will tickets beplaced on sale prior to receipt of these funds.IV.2. NO CHARGING THROUGH THE MUSIC HALL:The Lessee will not charge to The Music Hall or directly to The Music Hall Box Office against anticipated revenues of any of the costs of the production.Should any bill or charges appear they will not be honored, and the creditor will be referred back to the Lessee for payment.IV.3. FINAL PAYMENTS:Complete rent and service fee settlement will be made as part of the Final Settlement with the Lessee's funds being held at The Music Hall Box Office(assuming those funds are sufficient to cover this total as well as stage hands and other expenses incurred through The Music Hall) or by cash orcertified check from the Lessee (in the event that the Box Office receipts do not cover the costs) unless prior agreement is reached between the parties.THE MUSIC HALL MAY NOT PERMIT THE SHOW TO PROCEED UNTIL SUCH SETTLEMENT OR AGREEMENT IS REACHED. Final payment byLessee of all The Music Hall expenses may be in the form of cash or certified check only - uncertified checks will not be acceptable without The MusicHall's advance consent.IV.4. SETTLEMENT:The Music Hall, 2013 Usage Agreement Page 7 of 15
Page 4 and 5: The Lessee shall neither encumber n
Page 8 and 9: Final settlement for Commercial ren
Page 10 and 11: will be required to post a Security
Page 12 and 13: A-Section 400 seats Secondary seati
Page 14 and 15: Appendix A: Seating ChartThe Music
Page 16 and 17: HISTORIC HALLAppendix A: Estimate

2013 USAGE POLICY AGREEMENT - The Music Hall

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