Toby Keith - American Ride Tour - Mobile Production Pro

At first blush Toby Keith’s 2010 American Ride tour looked like a cross between the massive“big hair” shows of the 80s and the video and LED technology of today. In fact that isexactly what it was. Co-designer Seth Jackson explained how it all came about.“After seven years of doing shows that were really just rearrangements of the same rig, Iasked myself, “How do you through the ball into the air and do something completely differentthat doesn’t look like it used to; what’s something that no one else is doing out there?’”mobile production monthly 21