Part 2 - Oneocean.org

6. TV/Radio Plugs for Ocean Month. Two TV plugs and one radio plug were produced in cooperation with the PhilippineInformation Agency, and two TV and two radio plugs with ABS CBN Foundation. These plugs focused on the needfor marine conservation.7. Video Course on the Establishment of Community-Based Marine Sanctuary. Produced (in Filipino) in cooperation with theTechnology and Livelihood Resource Center, GMA Network and Silliman University, this seven-part video seriesdescribes the framework and process prescribed by experts for the establishment of community-based marine sanctuaries.The series covers the following topics: Overview of CRM, Framework for the Establishment of Community-BasedMarine Sanctuaries, Community Organizing, Community Education, Physical Establishment of a Marine Sanctuary,Legislation, and Sustainability. The video was aired on GMA Network’s educational TV program AgriSiyete fromMarch 31 to April 8. Copies were distributed to local governments and non-governmental organizations and used asvisual aid in ICM training and workshops.7. Video course on Coastal Resource Management. Produced (in Filipino) in cooperation with the Technology andLivelihood Resource Center, GMA Network and GreenCom-Philippines, this 10-part video series is a comprehensiveintroduction to coastal resource management. It describes the status of coastal resources in the country, the importanceof community participation and collaborative management in CRM and features various stories on communitiesthat have successfully implemented CRM. This video series was awarded in 1997 as “Best Information Tool in theTelevision/Video Category by the Public Relations Organization of the Philippines.8. “Colors of the Sea” Children’s Video Series (in Filipino). Six episodes are included in this series: “Coastal Crossroads”,which speaks about the interconnectedness of land and marine ecosystems; “A House for Hermie” (about coral reefs);“Sea of Trees” (about mangroves); “Treasures of the Sea” (the importance of marine biodiversity); “Don’t Teach YourTrash to Swim” and “I Love the Ocean. Produced in cooperation with ABS CBN Foundation, these episodes havemerited frequent re-airing on the part of ABS-CBN.OTHER PROMOTIONAL MATERIALS1. I Love the Ocean labels/bumper sticker. Initially produced and distributed at the National Convention of the League ofMunicipalities, this sticker and its message have become a symbol of the fast-growing I Love the Ocean Movement.The sticker uses the heart symbol to express the word “love” and the heart is done in blue. Two flying fish hover abovethe word “ocean”.2. I Love the Ocean Membership Card, Pin and Creed. A specific objective of CRMP is to “mainstream” CRM issues andconcerns in the national consciousness and foster a process that will lead to an coastal environmental movement in thePhilippines. Translated into a rallying theme – “I love the ocean” – initiatives were undertaken to realize this movementthrough social marketing activities that would encourage public and community mobilization and advocacy onCRM issues. Each member was issued a blue heart pin and a membership card, at the back of which is printed the “ILove the Ocean Creed.”3. I Love the Ocean T-shirts. These T-shirts, courtesy of Islands Souvenirs (a successful retail chain selling T-shirts,caps, and other garment items), were distributed to the press and special guests during a press conference for theopening of the “Our Seas, Our Life” Exhibit at SM City-Cebu in February. The shirts carry the Movement’s logo andthe I Love the Ocean Creed.4. Islands Souvenirs I Love the Ocean line. In support of CRMP’s IEC activities, Islands Souvenirs introduced a sub-linecalled “I Love the Ocean” consisting of T-shirts, caps and bags. The company donated part of the proceeds from thesale of these products to the I Love the Ocean Movement.5. oneocean.org postcard. Features the opening page of oneocean,org, the CRMP website, this postcard was a mostconvenient and effective way to promote the website to the project’s various target groups and audiences.78BRIEFING MATERIALS (Transparencies)1. Participatory Coastal Resource Assessment (PCRA) and CRMP Briefing Kit in Cebuano. Produced as overhead transparenciesand flipcharts and distributed to Learning Area coordinators during the December quarterly meeting, theseCebuano briefing materials serve as training, communication and education tools at the barangay level.2. Briefing Package on CRMP3. Introduction to Coastal Resource Management4. Economic Valuation of Coastal Resources5. Food Security and Coastal Resources6. Into the Mainstream: Promoting Coastal Resource Management in the Philippine National Social Agenda7. Integrated Coastal Management8. Mangrove Management9. Earthwath Research Results10. Revised Results Framework11. Philippine Situational Analysis of coastal resources12. Eco-Tourism Framework13. Enterprise Development Framework14. Information, Education, Communication (IEC) Framework