MEDIA DATA 2013 - Munich Deluxe

Real Luxury InsideThe Publishing Group Deluxe stands for limitless luxury and lifestyle at the highest level. The high-quality magazine focuses specificallyon a target group that has an exceptional affinity with luxury. The successful concept of an individual Deluxe Magazine undertakescontemporary themes in the fields of fashion & lifestyle, beauty & trends, travel & enjoyment and art & design to the highest standardsfor extremely demanding readers. The magazines are released one to four times a year and are dedicated exclusively to up-marketlifestyle. All of the publishing group‘s publications are released in the language of the relevant country, in English and, to a large extent,in Russian too. The magazines offer an exquisite platform for business and high-quality leisure activities and lifestyle in exclusive hotspots around the world. Publishing Group Deluxe sets the standards in the field of luxury.Target GroupAs a successful media business, we have set ourselves the goal of communicating with an extremely exclusive and demanding targetgroup (UHNWIs – Ultra High Net Worth Individuals). Through direct sales at the best locations, we attract expats, tourists or domesticseekers of luxury wherever they happen to be and we speak to them in their own language. This is how we secure the attention of ouradvertising customers‘ target group - both nationally and internationally.DistributionSales and distribution by means of top partners from upmarkethotels and restaurants, exclusive city centre stores, art galleriesand auction houses, private jets, airport VIP lounges and thegeneral aviation centre allows us to have direct communicationwith this target group which has an exceptional affinity withluxury. Our channels of distribution are not just national, butinternational and contribute to the magazines‘ success. SomeDeluxe Magazines are also available from select magazineretailers.Premium LocationsHotelsUHNWI MailingsAirlines & Private JetsInternational NewsstandsExhibitions & EventsSales and distribution shares, last updated December 2012CustomersOur customers include private banks, private clinics, real estate companies, beauty and wellness salons, designers, luxury hotels,jewellers, watchmakers, luxury car brands, museums and galleries and many more. We strive for more long-term partnerships andcollaborations and we always endeavour to provide our advertising customers with the best possible presence.Market situationThe desire for luxury is unchanged. The European Luxury Goods Index (Bloomberg BNLXGDEU) illustrates an increase from 289.55to 409.33 points within the last year. This shows a growth of roughly 41%. Would you like to communicate with this target group thathas an exceptional affinity with luxury? Our publications offer you the ideal platform to do so.