High Resolution Document - Rockford Fosgate

ClOSed SuNdAy2763 South State StreetSalt Lake City, UT 84115801-485-0070Think how long your average car audio retailer hasbeen in business. Five years usually means they knowwhat they’re doing. Go back ten years and they’ve seena recession or two. Fifteen years in business ranks themup around Jedi status. While twenty years gives them theunequivocal right to make all around bow down in theirpresence. But let’s just ponder for a second what it wouldbe like to go beyond that, well beyond. This year SoundWarehouse in Utah is celebrating its 33 rd year in business;and the mighty skipper steering the boat is no other thanDean Magnesen.:Strike up a conversation with Dean and you’ll soonunderstand why his customer base is so loyal. At 63 yearsold, he has every right to be jaded about what he’s seen inthis industry over the last four decades, but he’s not. I’mtalking since way back when four track players were firstinstalled in cars. (That’s right, I said four track…eight trackcame later on!). Dean is as young and as enthusiastic asever, surrounding himself with a dedicated sales staff thatis knowledgeable on everything under the roof, and muchmore! There’s no room in his stores for absent-minded parttimers, staring at the clock, counting the minutes till theirshift ends. Most of his employees have been with SoundWarehouse for a good while.2822 Wall Ave.Ogden, UT 84401801-621-00861680 North StateOrem, UT 84057801-226-6090soundwarehouseutah.comfacebook.com/soundwarehouseyoutube.com/SoundWarehouseUtah“I think the ‘new guy’ has been here for two years” Deanremarks. “Exceptional customer service…professional andknowledgeable staff…high quality installations…this iswhat has kept us around so long, even with competitionfrom other local stores or the internet.”Stepping back, it’s easy to see why Sound Warehousehas been successful at the car audio game, it’s really allDean knows. Coming out of high school, Dean’s first jobwas a salesman for an audio equipment company thatmade components for home and car. We all know whichis ‘cooler’, so car audio became Dean’s focus and aftera good stretch of ten or so years, it was time for him totake the leap of faith opening a business of his own. Thefirst store sold home stereos as well as car audio, andwould you believe waterbeds too?! Well in all fairness,it was the ‘70s! Dean swears that’s how he landed hisbeautiful and supporting wife, Jennifer, but the waterbedsalong with home audio eventually cleared their way out ofthe store. (probably Jennifer’s idea). Since then SoundWarehouse has spawned off two additional locations asDean witnessed the rise and fall of big box stores andregional competitors as well.“I think our involvement in the community and beingout at events let us connect with our customers betterthan anyone else.” Dean states.:Recently Sound Warehouse and Rockford partnered upwith children’s charity organization W.A.C.K.Y. (WarriorsAgainst Cancer in Kids & Young adults).. RF drove one oftheir SoundLabs up to Utahand parked it in left field atthe Angels minor leaguebaseball team stadiumduring the fundraiser. Any flyballs that hit the SoundLabwould earn WACKY a tenthousand dollar donationfrom Sound Warehouse.“These kind of events saya lot to the surroundingcommunity and differentiateus from any competitors,”Dean explains. A pretty solidModel close-outs, discontinued iteMs and soMe specials are liMited to stock on hand and May include deMos. prices Guaranteed thru 9/22/10car audio • mobile video • automotive security / safety / remote start • navigation & more2010&effort, especially from a closet Yankee fan! Everybodycomes out a winner; and speaking of winners, Deanoffers up a motivating employee sales incentive planwhere the latest winners get to head down to tour theRockford Fosgate headquarters and watch some Springthe caraudio wonderof the worldfor car audio fanaticsthe rockford fosgate: sound lab / pressure chamberover 10,000 watts of body pounding power and speakersenter to win $500.00 in rockford fosgate productsorem location friday may 21st, 10:00am - 2:00 pmsalt lake location friday may 21st, 3:00pm - 7:00pmbar-b-que ogden location saturday may 22nd, 4:00pm - 7:00pmenter to win $500.00 in rockford fosgate productshigh card harley give-a-waysaturday may 22nd, 11:00am - 2:00pmgolden spike harley davidson, 892 w. riverdale rd. ogdenvisit us at the fim superbike andsupersport world championshipsmay 29th through memorial day may 31stmiller motor sports park, tooele, utcheck out page three for more current specialswww.soundWarehouseutah.comHours10:00 to7:00MON-SATslc 2763 s. state: 485-0070methods of paymentcash free layawayse hablaespañol • ogden 2822 Wall ave: 621-0086 • orem 1680 n. state: 226-6090training baseball. Informative, educational AND they getto recharge their batteries in the surrounding nightlife! Yougotta love —“WINNING!”:When asked how hemerchandises his store,Dean explains “I put asmuch inventory on thefloor as I can. It can’tlook messy, but peoplewant to be able to walkinto a store and see forthemselves exactly allyou have to offer them.Then I make sure tohave a connected unit,of everything, ready toplay for them becausethe next thing they’regoing to want is tohear how it sounds. Ialso take advantageof everything Rockfordhas available tome. Banners, floormats, neon signs,posterboards…the more imagery the better. The clothingsends the message home too. People tend to think weare a Rockford store, but it all helps sell the product. Weeven have a couple of great pop-up tents for our eventswe go out to. Those, plus using the RF SoundLab sprintervan at events, gets people going.”:Dean seems to be going strong with no sign of slowingdown. This model retailer exemplifies the same car audiopassion we have at Rockford Fosgate. Since both havebeen involved in audio components since the ‘70s, Deanand RF can stand together as true authentic originals. AsDean likes to say, “Doin’ it right, since ’79!”Founded in 1979Awards:Top 100 Retailer 2008, 2009, 2010City Weekly Best Way To Be “Fast & Furious”Daily Herald “Best of Utah County” 2011 and others.25 VOLUME 4.0ROCKFORDFOSGATE.COM 26