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April 2012: Leading ICT Analyst, Gartner puts @logistics Reply, a Reply Groupcompany specialising in the planning and development of integrated Supply ChainExecution solutions, in its Magic Quadrant for Warehouse Management Systemsfor 2012. In doing so, Gartner recognises @logistics Reply’s established presencein the European market, its significant number of references across theautomotive, food, pharmaceutical, telecommunications and fashion sectors, itsproven offering for both on-premise (Click Reply) as well as on-demand (SideUpReply) and the company’s many years of experience in managing advancedlogistics processes.February 2012: hybris, a leader in multichannel e-commerce software solutions,names Portaltech Reply, specialists in e-commerce implementation andmultichannel consulting services, EMEA Partner of the Year. Portaltech Reply alsosecures Global Partner of the Year, outperforming the best partners from NorthAmerica and Asia Pacific. As a result, and in recognition of the outstanding resultsachieved alongside hybris, the Portaltech Reply team is awarded Platinum Elitestatus, becoming the first and only partner worldwide to be accorded this level ofpartnership.November 2011: Reply introduces HI Credits, a new remote payment platformbased on the scan of QR codes via mobile devices. HI Credits is based on Reply’sproprietary Internet of Things platform, HI Reply, and is designed to make the buyexperience simple and ‘smart’. Thanks to HI Credits, users can pay for goods andservices by mobile phone in a simple, smart and secure way, as the system isintegrated with the banking payment gateway.November 2011: Reply strengthens its presence in Europe through theacquisition of 80% Portaltech shares, a UK company specialising in consulting andimplementation of multichannel e-commerce strategies and solutions. Portaltech’schosen technology platform is hybris, a global leader in e-commerce andmultichannel software.June 2011: Reply unveiled HI Reply, a services, devices and middleware platformfor vertical applications such as info-mobility, advanced logistics, environmentalsafety, contactless payment and product track-and-trace. HI Reply was designedand built by Concept Reply, the research and development centre of Reply for theInternet of Things (a collection of hardware and software technologies forexchanging information between networked devices for automation of missioncriticalprocesses) which opened early in 2009, following Reply’s acquisition of theMotorola research centre in Turin.June 2011: Reply enters the world of mobile gaming with Forge Reply, a companyspecialising in the development of games for mobile devices, smart phones andtablets for the consumer and business markets. The creation of Forge Reply is partof Reply’s Digital Media and Mobile development strategy.May 2011: Reply has been chosen by 3 Italia, Fastweb, Poste Mobile, Tim,Vodafone Italia and Wind as its technology partner for the development theplatform for mobile payments using credit left on the SIM (mPayment), announcedtoday. The service, announced today simultaneously by all the mobile operators,will bring big benefits to all players involved: customers, mobile operators andcontent providers.April 2011: in line with its own development strategy, Reply creates Storm Reply,a company specialised in creating innovative services based on Cloud Computing.In particular, this new company assists businesses in the process of convertingapplications and infrastructure to Cloud Computing models, with consulting andsolutions integration services in the areas of Software as a Service (SaaS),REPLY - Company Profile 20148
Platform as a Service (PaaS) and virtualization of infrastructure environments(IaaS).April 2011: Reply launches Starbytes, an online employment service forfreelancers and ICT experts. In particular, Starbytes offers recent graduates incomputer science and telecommunications, copywriters, professionals withrelevant expertise and specialists in digital technologies the chance to work fromhome with one of the leading investors in, and believers of, innovation.March 2011: Technology Reply, a Reply Group company specialising in Oracletechnologies, inaugurates Exalab, the first skills centre in Italy for Oracle ExadataDatabase Machine, and Oracle Exalogic Elastic Cloud solutions, the Enterprisecategory of the Oracle product family for the consolidation of grids and privateclouds.February 2011: Reply consolidates its presence in Europe with the acquisition ofavantage (UK) Limited (“avantage”), a United Kingdom registered companyspecialising in the Financial Services market within the areas of risk, treasury andcapital management, and financial performance management.November 2010: in Hamburg, in occasion of the 2010 Kress Award, the SkySport App, which was developed by Reply by order of Sky Deutschland, won theprize for the best application of 2010 in the Web/Mobile category. The application’slaunch at the German iTunes store saw the specific involvement of three Groupcompanies: syskoplan AG, bitmama and Open Reply, which applied their ownspecialist skills and previous experience from similar projects in SaaS (Softwareas a Service), Digital Communication and Mobile Architecture Content Delivery.August 2010: Reply acquired 75.016% of the share capital of Riverland SolutionsGmbH, a German company specialising in consulting and systems integration onOracle Applications (Oracle CRM, Master Data Management, Fusion Middleware,Business Intelligence and Fusion Applications). Riverland considers some of theleading German companies in the Transportation, Life Science, Retail andAutomotive industries amongst its clients. The acquisition of Riverland fits intoReply’s development strategy of creating a European network of highly specialisedboutique companies.May 2010: The General Meeting of Shareholders of syskoplan AG has approvedthe application of the Domination Agreement between syskoplan AG as dominatedentity and its parent company Reply S.p.A. as dominating entity.February 2010: Technology Reply, a Reply Group company specialising in Oracletechnology, is awarded Best Technology Partner at OPN Days Satellite Italy. Theevent is dedicated to Oracle’s Italian partners and was held in February 2010 inMilan. Technology Reply is the first partner worldwide to have achievedspecialisation in Oracle Business Intelligence Foundation.September 2009: Reply, through GAIA Reply, optimises the visualisation andenjoyment of the mobile sites for la Repubblica (m.repubblica.it) and Radio DeeJay(m.deejay.it) on all phones, both old and new generation. GAIA Reply is Reply'sproprietary platform designed to extract mobile content from any structuredsource, aggregate it according to the requirements of the type of service, andmake it available, already optimised, for any mobile channel or device.May 2009: Google and Open Reply, a Reply Group company specialised in OpenSource technologies and solutions and services in line with the principles of Web2.0, sign a partnership for Google Apps Premier Edition, the cloud computingtechnology from Google's Enterprise division. Open Reply will offer the ItalianREPLY - Company Profile 20149
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