Business Energy Users Survey - Winter 2008/09 - Moffatt Associates

npower Business Energy Index 2009npower Business Energy Index 20093.2 Do you believe that reducing your carbon footprint could provide your businesswith new commercial opportunities?ResponseMEUs(4)MEUs(5)MEUs(6)Yes 26% 40% 31%No 74% 60% 69%3.3 Given the current economic climate, do you believe that small businesses/major energy users will be more concerned about reducing costs ratherthan carbon emissions?Response SMEs (6) MEUs (6) All (6)Yes 96% 98% 97%No 4% 2% 3%•Last year’s optimism, when 47% of MEUs predictedthat reducing their carbon footprint could providetheir business with new commercial opportunitieshas faded. Currently, only 40% now believe this ispossible and SMEs have remained pessimistic ,withonly 26% of companies indicating that new businesswill occur as a result of reducing emissions.••The SMEs in Wales were the most optimistic, with43% predicting that reducing their carbon emissionscould help their business.Amongst MEUs, 62% of service sector MEUs believethat reducing their carbon footprint could providethem with new opportunities, compared to 41% inmanufacturing and only 21% in the public sector.•There was overwhelming agreement that in thecurrent climate both MEUs or SMEs have moreimportant areas of concern than reducing carbonemissions.3.4 Is energy efficiency more or less important for your company/organisationgiven the current economic climate?Do you believe that reducing your carbon footprint could provideyour business with new commercial opportunities? If Yes whatare they?Selected commentsSMEsResponse SMEs (6) MEUs (6) All (6)More 40% 59% 47%Less 27% 2% 19%Same 32% 39% 34%“It will probably make us more attractive tocertain companies that prefer to buy fromwhat they class as green companies.”“If you’re reducing your carbon - it’s a knock oneffect - you’re saving money at the same time.”MEUs“In a competitive world of recruiting studentsthis helps.”“Setting up partnerships with organisationsthat deal with renewables.”“We have just achieved the Carbon Truststandard. There’s a benefit for early adaptorsunder CRC, also seeing a lot of our tenantsinterested in moving into properties withgood environmental standards.”“We are a beacon authority for sustainableenergy. In Europe we are able to work withother municipalities and raise funding.Raises our profile.”“We employ 40 energy managers whose taskis to ensure that we are well placed in theleague tables as they are formed.”•••40% of SMEs and 59% of MEUs report that energyefficiency is more important in the current economicclimate.Given the current economic conditions the primarymotive for business in increasing energy efficiencyis to reduce costs.Amongst MEUs, those in the public sector had thelargest percentage of companies indicating thatenergy efficiency was more important for themgiven the economic climate.“Some customers are looking to work withsuppliers with a greener footprint.”4041