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REVIEW OF THE AUSTRALIA COUNCIL MAY 2012 - Creative ...

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differences at the 95% confidence level (so we are 95% confident that there is adifference), which is in line with Australian and international market research standards.Any statistically significant differences have been noted in the text as ‘significantdifferences’. References to ‘slight differences’ were used when noting an interesting orindicative difference that is not statistically significant.2.2.4 Open-ended analysis and reportingThe open-ended questions were qualitatively examined in order to reveal commonthemes. Once the most common themes were identified for each open-ended question, adeeper analysis of these themes was provided. Emerging from the analysis of thethemes is an overall narrative concerning respondents’ attitudes towards the purposeand future direction of the Australia Council.2.2.5 Sample profileBelow is the demographic breakdown of the total sample achieved in the AustraliaCouncil Review survey.Figure 1: Australia Council Review Survey respondent sample profileUnder 18N=6MaleN=82118-24N=225MetropolitanN=1567NSWN=750ArtistN=1047ACTN=7525-34N=512VICN=522RegionalN=398Total n=200735-44N=458GenderFemaleN=1047AgeLocationQLDN=278Arts admin/ professionalN=790State45-54N=396SAN=114Role in the artsOverseasN=31PatronN=47755-64N=258TASN=80Prefer not to answerN=13965-74N=60WAN=122OtherN=1175+N=16NTN=24OtherN=300Page 6

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