<strong>Cher</strong> outside <strong>the</strong>Hotel Armenia(now ArmeniaMarriott Hotel).<strong>Cher</strong> reports thatcandles were soscarce <strong>the</strong>n that<strong>the</strong> floor ladieswould not giveher more thantwo candles a day,which she used toput on her makeup.The guestswere only allowedone blanket each,and <strong>Cher</strong> saysshe was forcedto huddle withher bodyguardturned-boyfriendRob Camillettiand best friendPaulette Bettsto keep warmat nights at <strong>the</strong>Hotel. Photos:Photolure.Mr. Sassounian quickly arrangedto take <strong>Cher</strong> and a groupof journalists from internationalmedia organizations. He says hismission was “to maximize forArmenia <strong>the</strong> benefit of her trip.”Mr. Sassounian traveled to Armeniawith <strong>Cher</strong> and was her guideand media liaison for journalists,including a reporter from <strong>the</strong>popular People magazine, whichpublished an eight-page spread on<strong>Cher</strong>’s trip.“When we went <strong>the</strong>re, it was reallypoor,” <strong>Cher</strong> remembers. “Peoplewere having a really hard time.And what we found that peoplewere so generous. They would take<strong>the</strong>ir month’s rations and make uspies or a cake and tea.”The superstar, who had and hasall <strong>the</strong> luxuries and comforts <strong>the</strong>world can provide, found herselfon a DC-8 cargo ship, trying toland in a city that was trying tosurvive with only a few hours ofelectricity per day.“We had to bring our own food,”she says. “We came in one of thosebig airplanes that has no seating,and we were bringing emergencymedical supplies. We were bringingbaby food. We were bringingall kinds of things in this hugetransport, and I was positivewe were going to die, because itwas such a rickety old plane; and<strong>the</strong>y’d bolted <strong>the</strong>se little seats in<strong>the</strong> back for us and given us a canisterof oxygen. We had press withus as well, and we had to get intoYerevan before <strong>the</strong> lights went out.Because <strong>the</strong>re were no lights on<strong>the</strong> runway, and we landed rightwhen <strong>the</strong> sun went down and <strong>the</strong>lights went out.”What <strong>Cher</strong> saw in her ancestralhomeland was nothing less thanshocking. She says Yerevan wasbarren, trees had been cut down,roads were impassible, and roadcrews were working without <strong>the</strong>In her own words: American soldiersI’ve visited <strong>the</strong> soldiers serving inthis war many, many times. I’vegone to Walter Reed. I’ve gone toBe<strong>the</strong>sda several times. I went toGermany to be with <strong>the</strong> men and<strong>the</strong> women who were injured. Ialso spent a lot of time with <strong>the</strong>doctors. USO asked me if I wouldask time with <strong>the</strong> doctors and <strong>the</strong>nurses, especially. So, <strong>the</strong>se menand women, <strong>the</strong> boys and <strong>the</strong>young women, I just saw unbelievableconviction and unbelievabledepth and unbelievable suffering– more suffering that I can evenproper equipment. Men would tryto fix equipment and machineswithout <strong>the</strong> proper tools or parts,and women would try to roastfood on drums and barrels turnedinto makeshift barbeque pits.“Everywhere I went, I saw poorpeople with great dignity,” says<strong>Cher</strong>. “I’ve never seen that in mylife. I’ve never seen people dealingwith such poverty, but still lookinggreat.”<strong>Cher</strong> remembers entering arandom coffee shop, where <strong>the</strong>shopkeepers had nei<strong>the</strong>r coffee toserve nor tea <strong>the</strong>y could offer.remember from Vietnam. I alsosaw unbelievable suffering from<strong>the</strong> doctors and <strong>the</strong> nurses. Andwe’re having such a hard time, andthat’s why <strong>the</strong>y asked me to spendmy extra days with <strong>the</strong> doctorsand <strong>the</strong> nurses, because <strong>the</strong>y neversee anybody get well. They get<strong>the</strong>se broken guys, and <strong>the</strong>y get<strong>the</strong>m well enough to travel, and<strong>the</strong> soldiers go on to o<strong>the</strong>r hospitals,but <strong>the</strong> doctors never see <strong>the</strong>soldiers get well. They just seem<strong>the</strong>m broken, and <strong>the</strong>y send <strong>the</strong>mon, so <strong>the</strong>y get very depressed.C10 <strong>Armenian</strong> <strong>Reporter</strong> Arts & Culture 2/16/2008
Whe<strong>the</strong>r herhair is blue,black, blond, orplatinum, herpenetration andsoulful <strong>Armenian</strong>eyes were what se<strong>the</strong>r apart as anindividual whilegrowing up. Whileorganizing hertrip to Armenia,<strong>Cher</strong> demandedthat she be flownto Ankara, so thatshe would demandthat <strong>the</strong> blockadebe lifted.“All <strong>the</strong> men were in <strong>the</strong>re,” shesays. “Some of <strong>the</strong> men were playingchess, but <strong>the</strong>y didn’t have anycoffee and <strong>the</strong>y didn’t have anytea. But <strong>the</strong>y were just in <strong>the</strong>re.They were playing <strong>the</strong>ir chess.They were talking. They were alldressed properly, maybe a little bitof tatters but so dignified. And itwas <strong>the</strong> first time I thought, I’man <strong>Armenian</strong>, I’m proud.”Refugees from Azerbaijan<strong>Cher</strong> recalls visiting a large room,where masses of <strong>Armenian</strong> refugeesfrom Azerbaijan were huddledtoge<strong>the</strong>r.“It was like a big dormitory, a bigbuilding,” she says, “but <strong>the</strong>y werepartitioning <strong>the</strong>mselves withblankets, and that’s what <strong>the</strong>y had.They kept saying, ‘Please go backto America and tell <strong>the</strong>m what’shappening.’ And I kept thinking,‘Oh my God. If I went to America,nobody would care.’ And that wasa hard thing.”In America, after <strong>Cher</strong>’s trip, <strong>the</strong>media did care – if only for onenews cycle. ABC’s 20/20 broadcasta report about <strong>Cher</strong>’s visit and <strong>the</strong>plight of her people. Newspapersand news services chronicled herjourney and shed light on <strong>the</strong>struggles of <strong>the</strong> landlocked republicwith economic and energyblockades and unrest on its borderwith Azerbaijan.“Her trip was reported in hundredsof newspapers and magazinesaround <strong>the</strong> world,” says Mr.Sassounian. “I wanted to publicizeworldwide Armenia’s plight back<strong>the</strong>n through <strong>the</strong> media and gaininternational exposure and sympathyto Armenia’s many, manyneeds, both economic and political.I wanted to show <strong>Cher</strong> <strong>the</strong>hardships that <strong>the</strong> <strong>Armenian</strong> peoplewere living under.”One of <strong>the</strong> stops <strong>Cher</strong> madein Armenia was at an orphanage,where she handed out Barbie dollsand recalled <strong>the</strong> six months shehad been placed in an orphanageby her mo<strong>the</strong>r when she was two.People magazine reported that <strong>Cher</strong>hugged each of <strong>the</strong> kids and saidwhen she was growing up she hatedBarbie and considered <strong>the</strong> dolla blond bimbo, but realized at <strong>the</strong>orphanage that <strong>the</strong> doll was useful,because it brought smiles to kidswho had never had a new toy.“The kids were so adorable,”says <strong>Cher</strong>, sitting on <strong>the</strong> 16thfloor of <strong>the</strong> Four Seasons Hotelin Beverly Hills. “They’d beenthrough so much. But <strong>the</strong>y werelike any o<strong>the</strong>r children. I knowthat <strong>the</strong>re was a lot of emotionaldistress, and <strong>the</strong>y’d beenthrough a lot; but we were <strong>the</strong>re.We were just playing, havingcake and whatever <strong>the</strong>y liked. Itwas a big party, and <strong>the</strong>y had agood time.”Among <strong>Cher</strong>’s stops on whatPeople magazine called “an emotionallycharged” trip was a stopat Yerevan State University,where she told <strong>the</strong> students shedidn’t know why she had cometo Armenia. People magazinereporter Susan Cheever wrotethat in front of <strong>the</strong> crowd, <strong>Cher</strong>grasped her mission and was asparkle of hope for <strong>the</strong> studentsand <strong>the</strong> nation.“Most Americans have no ideayou are here,” Cheever reports <strong>Cher</strong>telling <strong>the</strong> university students.“The most important thing I can do<strong>Armenian</strong> <strong>Reporter</strong> Arts & Culture 2/16/2008C11