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New faculty to join department this fall - Saint Louis University

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Clubs offer networking, career development opportunities<br />

Want <strong>to</strong> get involved? The Communication<br />

Department’s two clubs, the Public Relations<br />

Student Society of America (PRSSA) and the<br />

Advertising Club, are always recruiting new members.<br />

During the 2010-2011 academic year, members of the<br />

clubs mixed fun and hard work by hosting professional<br />

speakers, planning special<br />

events and competing in national<br />

competitions.<br />

Under the advising of Dr.<br />

Katie Place, PRSSA recently held<br />

its inaugural CareerConnections<br />

Day on March 25. The club hosted<br />

a panel of professionals in the<br />

Communication fi eld who spoke <strong>to</strong><br />

students about their experiences<br />

in their areas of expertise,<br />

which included public relations,<br />

advertising, broadcast journalism<br />

and social media. After the panel, PRSSA students<br />

offered resume tips and put on a skit of the “do’s and<br />

don’ts” of an interview. Throughout the year, PRSSA<br />

invited guest speakers from the public relations fi eld <strong>to</strong><br />

attend club meetings and offer tips about job searches,<br />

internships, resumes, cover letters, and writing styles.<br />

PRSSA meets every other Wednesday in<br />

Xavier Hall and encourages everyone <strong>to</strong> <strong>join</strong>, with<br />

national membership dues set at only $55 a year. As<br />

a member of PRSSA student have the opportunity <strong>to</strong><br />

take advantage of Public Relations Society of America<br />

Ad Club students and <strong>faculty</strong><br />

compete at NSCAC District Finals<br />

(PRSA)-sponsored network events at a reduced cost<br />

as well as unlimited access <strong>to</strong> PRSSA job center and<br />

PRSSA merit scholarships.<br />

Under the advising of Bill Tyler, the Advertising<br />

Club works as an on-campus advertising agency for<br />

clubs and organizations on campus, as well as some<br />

local non-for-profi t organizations.<br />

The Ad Club has worked on an<br />

Anti-Alcohol Abuse Campaign<br />

for SLU <strong>to</strong> raise awareness of<br />

excessive drinking and creating a<br />

logo for SLU’s Biz Tech Club. The<br />

Ad Club has also taken <strong>to</strong>urs of<br />

some local St. <strong>Louis</strong> Advertising<br />

Agency such as Moosylvania and<br />

Toky Agency. Some members of<br />

the Ad Club also participate in the<br />

American Advertising Federation’s<br />

yearly National Student Advertising<br />

Competition. This spring, some members created<br />

a complete “Inspiring Second Glances” advertising<br />

campaign for JC Penny and then pitched their campaign<br />

proposal <strong>to</strong> a panel of judges in Kansas City, Mo. The<br />

Ad Club placed 4 th in the district. The Ad Club meets<br />

every other Monday in Xavier Hall and encourages<br />

anyone <strong>to</strong> <strong>join</strong>.<br />

The Communication Department is in the<br />

process of creating a Digital Media Club and it also<br />

features student-run organizations pertaining <strong>to</strong><br />

journalism, such as U-<strong>New</strong>s, SLU-TV and KSLU.<br />

Pros give career advice at inaugural CareerConnections Day<br />

<strong>Saint</strong> <strong>Louis</strong> <strong>University</strong> and the SLU Public Relations<br />

Student Society of America sponsored its fi rst<br />

CareerConnections Day on Friday, March 25 in Xavier<br />

Hall, Room 332. The purpose of the event was <strong>to</strong><br />

allow students <strong>to</strong> hear personal testimonies from<br />

professionals in the fi elds of advertising, journalism,<br />

media relations and public relations.<br />

The key speakers included Anne<br />

Castellano from the Switch Marketing<br />

Agency, Maggie Crane from KMOV<br />

<strong>New</strong>s 4, Pam Powell from the Hauser<br />

Group, and Tressa L. Robins from<br />

BurrellesLuce. Panelists offered<br />

insights about the expectations and qualifi cations<br />

that are needed within each particular fi eld. The most<br />

valuable advice was:<br />

�� Networking is important<br />

�� Be skilled in every aspect of your respective fi eld<br />

�� Prove that you are passionate about the fi eld<br />

�� Inquire about internships for hands-on experience<br />

within your fi eld of interest<br />

�� It takes time and patience <strong>to</strong> fi nd your niche<br />

CareerConnections Day is benefi cial because it<br />

allows SLU students <strong>to</strong> network with the panelists and<br />

hear their career journeys, explore career<br />

opportunities, and ask the panelists<br />

questions about suggestions and tips <strong>to</strong><br />

improve their chance of “getting their foot<br />

in the door.” “I feel that <strong>this</strong> event was<br />

one of the most helpful events that I have<br />

attended about a particular career path<br />

and I left <strong>this</strong> event with a whole new perspective and I<br />

learned so much,” said Shaniqua Jones, an attendee.<br />

SLU students who are interested in seeking careers<br />

in advertising, journalism, public relations and media<br />

relations can attend <strong>this</strong> event again next spring.<br />

The Communica<strong>to</strong>r Page 4

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