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Now offeringWhether its cars or light trucks, or commercial, OTR or farm vehicles, Western Canadacounts on its tires. So you need a supplier you can count on. Our four distribution centsoffer a unique depth of in-stock inventory, prices from value to premium, the expertise tokeep your sales growing and the customer service that keeps you coming back. You candepend on Tire Country for the tires you need when you need them.tirecountry.caVancouverPhone: 604-946-2625Toll Free: 1-800-241-5758CalgaryPhone: 403-720-4111Toll Free: 1-800-720-4111EdmontonPhone: --Toll Free: 1-8--WinnipegPhone: 204-233-0559Toll Free: 1-877-373-0023
ASSOCIATION NEWSTHE RUBBER HITS THE ROAD ON THE HUGE GAP INCANADA - U.S. TIRE PRICES“... Wholesale prices of tires manufactured in Canada are 30% cheaperin the United States than in Canada.”Following a Senate Committee hearingthat confirmed discriminatory pricingof tires sold to Canadian tire dealers,Tire Dealers Association of Canada haslaunched an aggressive campaign tocombat the resulting tire prices that are onaverage 32% higher than in the U.S.The Senate Committee on Finance hasagreed with the Tire Dealers Associationof Canada’s (TDAC) fi ndings that discriminatory “country pricing”by tire manufacturers is forcing tire consumers across Canada topay anywhere from 30-50% more for the same tires selling in theU.S.“Many U.S. based tire manufacturers use their supplier contractswith Canadian tire retailers to force them to buy tires wholesaledirectly from their Canadian affiliates rather than directly throughmuch less costly U.S. wholesale distribution channels.” says BobBignell, Chair of the Tire Price Disparity Committee of the TireDealers Association of Canada adding, “If a Canadian retailerbuys wholesale tires from a U.S. wholesale distributor ratherthan through the manufacturer’s Canadian sales division, both theCanadian retailer and the U.S. distributor have their supplies oftires cut off by the manufacturer. In the end it’s the Canadian tireconsumer who gets gouged by higher tire prices.”Notwithstanding tire manufacturer’s practices of barringcheaper U.S. wholesale tires from being imported into Canada,even Canadian made tires are more expensive in Canada than theyare in the U.S. In October 2011, TDAC wrote to Finance MinisterJim Flaherty noting that, “Incredibly the wholesale prices of tiresmanufactured in Canada are 30% cheaper in the United Statesthan in Canada.”Bob Bignell notes that, “Given that the US and Canadian dollarshave been at parity for a long time, that many tires sold at higherprices in Canada are made here and that there are no importduties or tariffs on imported tires, there is no excuse whatsoeverfor tire prices in Canada to be more than 5% higher than theyare in the United States. There is simplyno rationale whatsoever for a tire made inNova Scotia to cost a Nova Scotian morethan an American.”Over the next year TDAC will beundertaking a number of measures toprotect Canadian consumers in the nextyear:A Canada-U.S. border-wide, brand-by-brand tire price survey ofpassenger, light truck and medium-truck tire prices to highlight theworst offenders in penalizing Canadians on tire pricing. Publishingthe results of those price surveys and making those resultsavailable to consumers and Canadian regulators.Petitioning tire manufacturers directly on behalf of Canadiantire consumers to get them to recognize the consumer impacts ofthe massive disparity between Canadian and U.S. wholesale tireprices. The basic premise of TDAC’s position to manufacturers isthat, “There is no excuse for Canadians paying more for tires thanAmericans do.”About the Tire Dealers Association of Canada (TDAC):The Tire Dealers Association of Canada is comprised of theWestern Canada Tire Dealers Association; Ontario Tire DealersAssociation; L’Association des Specialistes Pneu et Mecanique duQuebec and Atlantic Tire Dealers Association representing over2,000 tire dealers across Canada.For further details, please contact:Don Huff, Environmental Communication Options416-972-7404, 416-805-7720 (cell-onsite) orhuffd@ecostrategy.caBob Bignell, Tire Dealers Association of Canada1-888-207-9059bbignell@otda.comThe Tracker | January - April 2013 | www.wctd.ca15
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