Manufacturers of Consumer Products - Salient

Retail ExecutionExtend trade performancemanagement all the way to the store.MARKET INVESTMENTSPoint of SaleContinuously monitor, at the store level,permanent POS and paper POS material costsvs. sales and margin.Capital AssetsTrack coolers, vendors, fountain machinesand other expensive assets. Know where theyare, how many there are and how long they arethere.DisplaysNegotiate more and better displays and displaypositions. Spot opportunities for improvement.See where display activity is falling off beforetoo much time passes by.FULL CATEGORY MANAGEMENTRetail Scan Data / Syndicated DataEvaluate optimal retail mix and make wellgroundedrecommendations to retail buyersby leveraging third party syndicated data withsales figures.Price Book ManagementMatch up what you are allowed to sell withwhat they are allowed to buy. Cross referencecurrent pricing for each SKU and generate easyprice lists for each account. Show customerswhat’s been authorized, but not purchased.RETAIL NEGOTIATION SUPPORTRetail Negotiation SupportMake the best use of space in any store andshow retailers the benefits of the spaceallotted to brands in the category. Easily showhow much revenue, profit and volume brandsare contributing to a customer's bottom line.• Design optimal plans in termsof product mix, placement,and space.• Get facts for negotiation withretailers for additional facingsor displays.Shelf Space FactsBring facing, pricing, plan-o-gram andcapacity facts from multiple sources togetherand then put them in context with sales datafor shelf-space decision support. Measure trueprofitability down to the inch.Price to Consumer / Cost to RetailerDetermine price elasticity and retailerprofitability with the integration of price toconsumer (PTC) information in context withyour wholesaler price – the retailer’s cost.Trade Performance Management– Sales Volume– Revenue– Discounted Dollar Amount– Discounted Volume– COGS– Supplier Rebates– Margin– All Customers and their Attributes– All Products and their Attributes– All Sales Reps and their Attributes+ Retail Execution– POS: Costs and Quantity by Type– Display: Price, Position, and Quantity– Retail Scan Data: competitor priceand volume– Price to Consumer– Number of Facings– Shelf Facing Capacity– Space: linear, square ft., inches– Plan-o-gramsPeopleinventorycustomerssalesdeliveriesspaceProducts“Margin Minder has helped us becomemuch smarter manufacturers.”Randy BatesExecutive Vice Presidentof Sales and Marketing for Golden FlakeActivity Based Performance Management Suite 9