Trading Partner News - Woolworths wowlink

04 NotFresh05Logisticschicken about talking turkey Pallet labelling - what are the issues?Would you like training?Woolworths Supermarkets and InghamEnterprises have a long standing relationshipdating back to July 1961, when Inghamsdelivered their first frozen chicken to aWoolworths store. 48 years later, Inghams hadthe confidence to develop the fresh turkeycategory with the support of Woolworths.Current turkey consumption in Australia is 1.1kgper person per year, compared with chicken at38kg per person per year. The potential for turkeyas a key protein source in the Australian marketwas recognised by Woolworths and Inghams.A selection of fresh retail turkey cuts ideal foreveryday use was developed, as turkey is a richsource of protein and can be eaten all yearround - not just Christmas. To ensure theversatility of turkey is communicated thepackaging is colourful, informative and customerfriendly depicting serving suggestions andalso cooking recipes.The range of 16 new turkey products waslaunched into 30 trial stores in New South Wales.A launch support package included pink ‘New’ticketing on shelf, wobblers, recipe leaflets, floormedia, in-store demonstrations, external ‘ad shell’advertisements in shopping centres, local andstate press advertisements and PR exposure.Correct labelling (including the useof barcodes) is indispensable toensure that your products are movedthrough the Woolworths logisticsnetwork in the most accurate, safe andefficient manner.A pallet entering a WoolworthsDistribution Centre (DC) must have apallet label on each fork-entry side, A6in size (minimum) and positioned onthe right-hand side, 50mm from theedge and between 400mm to 800mmhigh. Where there is a single producton the pallet and stretch-wrap is usedfor stabilisation, the pallet label must beplaced on outside of the stretch wrap. Ifno stretch-wrap is used then the palletlabel should be placed on the carton.The Serial Shipping Container Code(SSCC) barcode that appears on thepallet label must be unique per palletand must not be reused for 12 months.It provides Woolworths the ability toquickly receive and subsequently trackthe pallet throughout the DC. ManyTrade Partners are also using the SSCCbarcode for tracking the pallet withintheir own supply chain.Stock arriving without a pallet label orincorrectly labelled may be rejected. Ifthe position of the label is incorrect, DCstaff may be put at risk as the forkliftdriver may not be able to safely scanthe label within the forklift cabin. Weappreciate your support in the driveto improve safety in the movement ofstock throughout the Logistics networkand at Woolworths stores.The Vendor Capability team isdeveloping a training video on palletlabelling which will be available fromJune 2009. Trade Partners will beX = 50mmSample of correct SSCC labelencouraged to incorporate this video inthe training of their staff who preparestock for delivery to Woolworths.The detailed requirements for palletlabelling is available for downloadfrom the Woolworths website -www.wowlink.com.au Should you haveany queries regarding pallet labelling orthe training video, Vendor Capability canbe contacted on 02 8885 3361 or email:vendorcapability@woolworths.com.auThe range includes products such as TurkeyBreast Steaks, Tenderloins, Drumsticks, Wings,Mince, Sausages, Stir Fry, Diced, BBQ Thigh Steaks,Leg Roasts, Schnitzels, Meatloaf and a Semi DebonedWhole Turkey Roast.The launch support package included ‘ad shell’ advertisementsAfter a successful trial, the offer expanded toQueensland and Victoria, followed by all fullrollout to South Australia, Western Australia andthe Northern Territory. By May 2009 the phasednational roll out was complete.H = 600mmh < 800mmThe launch of Turkey as a new category is anexcellent example of how Woolworths andInghams have worked together to growboth businesses.h > 400mm16 new turkey products launched in the first half of 2009 Place label between minimum 400mm (H) and maximum of 800mm (H), and MUST be on the right , 50mm from the side8 Trading Partner News Trading Partner News 9