Download L'Oreal Brandstorm 2013 presentation and Thailand ...
Download L'Oreal Brandstorm 2013 presentation and Thailand ...
Download L'Oreal Brandstorm 2013 presentation and Thailand ...
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CASE STUDY ROUNDStep 1• Based on consumer insight, what product could respond tosignificant need or create a new need in ASEAN zone?Step 2• Develop a new product or product range to make L’Oreal Parisgrow in the region• Define its unique selling proposition <strong>and</strong> its key targetconsumersStep 3• Develop marketing mix <strong>and</strong> plan integrated launch strategy in2 phases: 6 months <strong>and</strong> mid-term strategy for the next 2 yearsStep 4• Anticipate launch strategy to marketing your productsglobally (outside ASEAN zone)
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