Advocacy Tools and Guidelines - Watchlist

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Why should I read this manual?∏You are a project manager for an agriculture and natural resources project thatprovides training to farmers on handling dangerous pesticides. Many farmers inyour region are suffering from pesticide poisoning. They have expressed their concernsto project staff and their desire to do something about this problem. A healthsurvey confirms that pesticide poisoning is widespread – in fact, a national healthproblem. You would like to find a way for CARE to help farmers to address thisproblem, not just at the local, but at the national level.∏You are a project manager for a reproductive health project and one of your goals isto raise the contraceptive prevalence rate in the project area. A recent healthassessment confirms that the prevalence rate is quite low, but also that women wantfewer children. The Ministry of Health does not allow nurses to insert IUDs; onlydoctors can provide this service. You want the Ministry to reconsider this policy, butdon’t know where to begin.∏You are an assistant country director overseeing a major emergency operationdistributing food to one million people living in drought-affected areas. As thesituation improves, the national government announces it will stop providing allfood aid within the next four weeks. You urgently need to make the case that thisdecision is premature.CARE’s programs have traditionally worked at the household and community levels but rarelyaddressed policy causes of poverty and the actions of policy makers. Advocacy is a strategy to influencepolicy makers when they make laws and regulations, distribute resources, and make other decisions thataffect peoples’ lives. The principal aims of advocacy are to create policies, reform policies, and ensurepolicies are implemented. Policy makers are typically government officials or those with formal politicalpower, but they also can be leaders in the private sector whose decisions and behavior affect communities.Several advocacy strategies can be used to influence the decisions of policy makers, such asdiscussing problems directly with them, delivering messages through the media, or strengthening theability of local organizations to advocate. Advocacy is one more option in a wide range of programstrategies for reducing poverty, and appropriate when you want to influence policies that are at thesource of poverty and discrimination.ii
Our vision and mission acknowledge that innovative solutions will be needed for endingpoverty, and that influencing policy decisions should be part of our efforts to achieve lasting change.By using advocacy, we are recognizing that root causes of poverty and discrimination stem both fromdecisions at the household level and from decisions made within community leadership structures,national governments, international organizations, and powerful institutions. This approach can helpus to make a greater impact on the lives of disadvantaged sectors of the population.Some CARE programs have already used advocacy strategies to influence policies. Theseexperiences have been very helpful for increasing our understanding about how advocacy can beintegrated into CARE’s programs, and were extensively used in developing this manual.These Tools and Guidelines provide a step by step guide for planning advocacy initiatives, aswell as advice for successful implementation. They are intended for country office program managerswho wish to include advocacy in their programs. These guidelines will help you to:✔ Learn about advocacy concepts and advocacy vocabulary.✔ Analyze policies that lie at the root of poverty and discrimination.✔ See how advocacy can help you increase your impact.✔ Devise a strategy to achieve your advocacy aims.✔ Acquire essential skills to help you become an effective advocate.iii
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Advocacy Tools and Guidelines - Watchlist

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