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operational expense arises frequently. Whenit comes to cloud computing adoption, costplays a key role. The decision of adopting acloud is mainly based on operational costswhich require some serious analysis by everyorganization so as to understand the internalneeds as well. The data centers of mostorganizations are oversized when they arebuilt and run at a utility rate of 60%. Based onconsumption, cloud computing provides offerslike pay per hour or pay per gigabyte. This hascreated a huge impact on the economy of theindustry.Flexibility ‐ Cloud computing has anunderstated advantage which enables theorganization to be more agile. The newcomputing capacities are growing at a fastpace which is a vital element for cloudcomputing. Rapidly changing factors likestorage, bandwidth, and memory along withcomputing power needs to be adaptedinstantaneously. Most infrastructure designsfocus on the flexibility to change or add ormove an application on a very little amount oftime. This nature of cloud computing servesan advantage to the in‐house data centers.Disaster Management ‐ The burden oftechnology management is on the technologyprovider. An estimation of disaster recoverycosts is twice the cost of the infrastructurebuilt for cloud computing. A true estimate canbe done with a cloud‐based model with areasonable saving. Replication of data is doneby cloud service providers so as to recover theloss of data centers is covered. The previousmanaged solutions cannot match the level ofrecovery so every business needs to planaccording to the environmental changes.Cloud Management Services and ToolsPostini is a cloud‐based anti‐spam service byGoogle provided by IBM, SecureWorks andVerizon. Desktop management services areoffered by CenterBeam or Everdream. Tap InSystems provide Cloud Management Services.RightScale, is managing hybrid clouds whichbuilds an environment in which applicationsare transferred between public and privateclouds. FastScale Technology aims to providethe solution with in‐house VMwareenvironments FastScale Stack ManagerWorkstation Edition.References:[1] Syncplicity Enhances Sync and CloudComputing for Google Appshttp://blog.syncplicity.com/2010/01/12/syncplicity‐enhances‐sync‐and‐cloudcomputing‐for‐google‐apps/[2] LTech—Cloud Computing Services Searchhttp://www.ltech.com/[3] Growing Wave of Cloud ManagementOptionshttp://www.itbusinessedge.com/cm/blogs/cole/growing‐wave‐of‐cloudmanagement‐options/?cs=31895[4] 3Crowd Launches Cloud ManagementPlatform CrowdDirector To The Publichttp://www.techcrunchit.com/2010/07/11/3crowd‐launches‐cloud‐management‐platform‐crowddirector‐to‐the‐public/[5] Private Cloud Managementhttp://www.vmworld.com/community/conferences/2010/cfpvote/pcmanagment28
[ THE G‐GAME ]Parampreet SalujaHealthy competition is always valued, butwhen this competition becomes aggressive itturns into a war. I am not talking about thewar with sword and spears but this is the warof brains, the battle of the two biggest techgiants‐ Apple and Google.It all started when Google introduced its G‐Phone in the market following Apple’s successwith its iPhone. This was enough tobeard the lion in his own den and soApple came up with newer versions ofiPhone and an enhanced version of itssoftware iTunes. To give it a tough fightcame in Android, an open source OS anda very powerful in its kind, by Google.Therefore, the war became official andthe saga of the tech giants started.Adding fuel to the fire, Google isbelieved to be coming up with its ownmusic service, ‘GOOGLE AUDIO’, whichwould pose a tough contender to thebiggest music service provider ‘iTunes’.Google’s plans do appear quite advancedand such a product is believed to becoming soon. Rumors about Google gettinginto the music business are getting stronger bythe day. Google itself hinted at a music storeand an associated service for Android and a‘Google music’ logo was found on Googleservers. Now various sources from the musicindustry claim (Lala, iLike, Pandora, imeem)that this service would be launching as early asthis fall. CNET has reported that several peoplehave confirmed that this service will belaunched in this US holiday season [1]. Also,according to the Android product manager,Mr. Gaurav Jain, in one of his interview on 2ndJuly, 2010 with an Israeli financial newspaper,Calcalist, he testified/hinted that this servicewould be launched with the Android 3.0[2].The difference between Apple’s iTunes andthe yet to come Google‐Audio is that ofstreaming. Google claims that the product willhave the capability of providing the users withdownloading and streaming services;while iTunes currently offers onlydownloading services. Initially, the G‐Audio was thought of being launched forAndroid users alone, but now it will befor all the users. For the Android usersthis service will be based on the cloudcomputing service i.e. the android userswill be able to download the data ontheir mobile phone directly throughwireless services.Google has already signaled that itwishes to give phone users equippedwith Google's Android operating systema better music offering. At Google's I/Oconference in May, the searchengine offered attendees a demonstration of aWeb‐based iTunes competitor.Google’s CEO, Mr. Eric Schmidt, already boastsgreat success in the industry with YouTube.Before three of the four top labels launched &took control of their videos YouTube was byfar the Web's most successful streaming musicservice. Zahavah Levine, YouTube's generalcounsel, who previously worked withRealNetworks' Rhapsody music subscriptionservice, has a prominent role in helping todevelop Google's new music store, the sources29
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