Innovation by design - Centre for Design Innovation

More documents

Recommendations

Info

CASE STUDY3
InfactaInfacta Ltd. is a provider of online marketing applicationscompeting against everything from “one-man, part-time,bedroom-companies” to properly staffed, full-serviceorganisations. Their flagship product, GroupMail, waslaunched in 2001. After nearly a decade in the marketplace,Infacta decided to review its profile and examine its vision<strong>for</strong> the future.
Page 2 and 3: Published in September 2008 by:Cent
Page 4 and 5: CASE STUDY1Defining the right chall
Page 6 and 7: Our Design Associate wasthe ‘tipp
Page 8 and 9: The benefits reallybecame clear to
Page 10: The first tangible addition was are
Page 13 and 14: From first impression to lasting im
Page 15 and 16: Design is an investment worth makin
Page 17 and 18: Connacht GoldConnacht Gold was esta
Page 19 and 20: Have you really looked?The question
Page 21 and 22: Build to thinkMargins are thin and
Page 23: Good design is not enoughConnacht G
Page 27 and 28: People do things they willnever tel
Page 29 and 30: Brand is a thousand small gesturesI
Page 31 and 32: It starts (and ends) with the userC
Page 33 and 34: An investment in design is agood in
Page 35 and 36: The Institute of Technology SligoTh
Page 37 and 38: Understanding your customersRegistr
Page 39 and 40: A brand is not a logoMcCormack reme
Page 41 and 42: It’s about your usersGetting appr
Page 43 and 44: Measuring successDemand for third-l
Page 45 and 46: Ireland West Airport KnockIreland W
Page 48 and 49: Seeing what customers dofirst hand
Page 50 and 51: The long-term solutionstill is the
Page 52 and 53: Design is now part of whatwe do as
Page 54 and 55: CASE STUDY6
Page 56 and 57: I realised at that time wewere goin
Page 58 and 59: compared to an alternative is favou
Page 60 and 61: They were the first genuineworkshop
Page 62 and 63: The Managing Director was not onlyl
Page 64 and 65: The project managementtool for new
Page 66 and 67: I would have taken design as ahuge
Page 68 and 69: About The ProgrammeInnovation by De
Page 71 and 72: AcknowledgementsWe would particular

Innovation by design - Centre for Design Innovation

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?