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AWARDS:Winner of 7 top awards including:• 2011-12 Parent’s Choice Award• 2011-12 Seal of Approval from The National Parenting Center• “Informal Education Products 2011-2012 Product of the Year Award.”• 4 Creative Child Magazine Awards: Torch Fire Truck – Winner of the 2011 Toy ofthe Year Award (Electronic Moving Toys & Educational Toys Categories)• Speedster Racecar – Winner of a 2011 Preferred Choice Award (ElectronicMoving Toys & Educational Toys Categories)• Apex Helicopter 2012 KIDS PRODUCT OF THE YEAR AWARD (EducationalProducts category)• Apex Helicopter 2012 TOP TOY OF THE YEAR AWARD (Electronic Toys category)
The Segment:• The marketplace is full of ‘’watch me’’ items that entertain but not educate.These items engage children for a brief period only to never be played withagain. Worx Toys set out to address this issue by creating a compellingeducational experience grounded in traditional play that children can comeback to over and over again.• Worx Toys are a parent driven purchase, these parents are looking forinnovative, unique gift items with educational value but have few options thatoffer both traditional playability and educational merit.• The educational space, dominated by Leapfrog and Vtech has moved almostentirely into digital content, tablets and cartridge based systems. Theseproducts range from $59-$139 with supporting cartridges upwards of $25• This landscape is competitive, not only may these products cannibalize eachother but they are also competing with real tablets and electronic devices athome.
Page 1 and 2: 3/25/2009
Page 3: ABOUT:Worx Toys product launched in
Page 7 and 8: Product Line:Since every curious ki
Page 9 and 10: Journey Space ShuttleMain Features:
Page 11 and 12: Apex Police HelicopterMain Features
Page 13 and 14: In store merchandising program(9125
Page 15: 3/25/2009For the curious mind

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