Third East Asian Seas Youth Forum Toolkit - PEMSEA.org

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Third East Asian Seas Youth Forum 36 NOTES ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________
Young Champions for the Ocean Saving the Seas through Social Media According to the International Telecommunication Union, almost a quarter of the world’s youth (15-24 years old) uses the internet. Social media are present in almost every aspect of the lives of many of us. Social causes and activism are no exception. This section highlights the potential of social media and other digital technologies in inspiring and encouraging more youth to engage in activities related to ocean and coastal conservation. This section is adapted from the Social Media Toolkit of the Global Changemakers. Quick Facts and Tips for Different Social Media Channels Facebook Facebook.com is currently the second most accessed website on the World Wide Web. It accounts for one in seven minutes spent online. It could soon get one billion users (That is, one in seven of the world’s population!). The outreach of this platform is by far the largest in the social media world and provides great flexibility in terms of the content you are able to share. What sets Facebook apart Facebook can be more useful than other media when it comes to promoting the interaction between your project and people. In some media (like TV, radio, online advertising), you can mostly just broadcast messages and hope people will receive them. On Facebook, you can post things and people can actually reply. Also, on Facebook you can take advantage of people networks that most likely are strong offline as well as online. Many people have their best friends, classmates or even relatives in their friends list on Facebook. When you set up your presence on Facebook, you have two options: opening a GROUP or opening a FAN PAGE (The profile you use to talk with your friends is intended for personal use; groups and fan pages are better for projects). None of them is better than the other on principle; you have to choose the one that best suits the needs of your project. Facebook Tips • Remember that Facebook is about interaction, so take advantage of this! Make sure your posts encourage people to participate and also to share your content with their friends. • Use the robustness of the social connections that we mentioned above. Your project may get recommended more if you create posts based on some of the connections these people can have (For example, say you are an environmental activist on Facebook, you can post eco-friendly party ideas and ask your readers to share them with their best friends). • Don’t forget some other of Facebook’s tools, such as their ads. Even though those aren’t free, Facebook Ads is one of the online advertising spaces that allows you to customise your audience preferences at a lower cost. • People like colors, and Facebook lets you use lots of them. You can post photos, videos, links, interactive features (polls, app freebies). Posts of this type consistently receive more attention than those that are entirely based on text. 37
Page 1 and 2: THIRD EAST ASIAN SEAS YOUTH FORUM Y
Page 3 and 4: THIRD EAST ASIAN SEAS YOUTH FORUM Y
Page 5 and 6: Young Champions for the Ocean ABOUT
Page 7 and 8: DAY 00: July 07, 2012 08:00 - 18:00
Page 9 and 10: Getting Ready for the Youth Forum Y
Page 11 and 12: Bridging the Youth and Experts Youn
Page 13 and 14: Ms. Chindavanh Souliyapack Young Ch
Page 15 and 16: SUBTHEME 2 Accelerating Blue Innova
Page 17 and 18: Young Champions for the Ocean Shari
Page 19 and 20: Gearing up for the Forum Online Dis
Page 21 and 22: Young Champions for the Ocean My Oc
Page 23 and 24: The Value of the Oceans and Coasts
Page 25 and 26: Mangroves Young Champions for the O
Page 27 and 28: Threats to the Oceans and Coasts of
Page 29 and 30: Young Champions for the Ocean Shift
Page 31 and 32: Young Champions for the Ocean Champ
Page 33 and 34: Young Champions for the Ocean What
Page 35 and 36: Young Champions for the Ocean Recru
Page 37 and 38: Young Champions for the Ocean What
Page 39 and 40: Young Champions for the Ocean Fundr
Page 41: NOTES Young Champions for the Ocean
Page 45 and 46: YouTube and other media sharing-web
Page 47 and 48: Getting started Young Champions for
Page 49 and 50: Young Champions for the Ocean My Oc
Page 51 and 52: Leadership Programs and Environment
Page 53 and 54: Young Champions for the Ocean 47
Page 55 and 56: Young Champions for the Ocean My St
Page 57 and 58: Young Champions for the Ocean PLAN
Page 59 and 60: Young Champions for the Ocean Beyon
Page 61 and 62: Getting to Know My Peers Get to kno
Page 63 and 64: Gerald Perry Estavillo Marin Young
Page 65 and 66: Ji Soo Shin RO Korea | jisoo0412@na
Page 67 and 68: Maria Reisa de Castro Maas Philippi
Page 69 and 70: Young Champions for the Ocean Sang
Page 71 and 72: Soukphaphone Soodtharavong Lao PDR
Page 73 and 74: Won Jae Kim Young Champions for the
Page 75 and 76: Changwon Moonsung University Young
Page 77 and 78: Some Helpful Korean Words and Phras
Page 79: NOTES Young Champions for the Ocean

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