NBN in the Enterprise - Innovation & Business Skills Australia

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NBN in the EnterpriseAn investigation into the insurance broking and printing industries1.2.2 Printing industryThe following is an extrapolation of the printing industry feedback gathered throughout the research process as to what they believerepresented the digital future, macro-level drivers affecting this future, and the enablers stimulating greater enterprise-level adoptionof the NBN.Table 2 – A foresight into the printing industry NBN enabled futuresFuture Drivers EnablersImprove proximityto the customerOffer ‘high touch’online servicesImprove customer benefitsImprove internal communicationand trainingFoster decentralisationEnable process efficienciesInnovate and improve (e.g. cloud)Attract staff and improve HRmanagementEconomic volatilityAnti-paper sentiment (digital and environmentalpush)Emerging and alternative technologies(Web2Print)Costs: Lower revenue and margins but increasingCapex and OpexChanging consumer behaviourDiversification of channel and products/servicesSurplus/idle capacityFunding to enable transformation (skills, HR andinfrastructure investment assistance)Improve managerial and business skills (build abusiness case)Printing Industry Plan for the Digital Age (UpdatePrint21 and cover infrastructure and a coordinatedapproach to NBN adoption and price negotiations)Industry buy-in and engagementSizing the competition landscape (NBNopportunities for export and threats from imports)Sizing the competition landscape (NBNopportunities for export and threats from imports)NB: The three columns are not aligned with each other in any specific manner. Nor are the listings in any agreed priority order.While the industry remains technologically oriented, with many operators investing in new technology on a regular basis, themotivations for investing in new technology vary. The deployment of technology gives some operators certain benefits such asimproved productivity and reduced environmental footprint. The downside is that the new technology often adds to existing industrycapacity as few operators retire old technology to offset the instalment of the new technology. Certain segments of the industry,notably printing, are currently facing acute idle capacity issues. 4 This further reduces capacity to adopt and change to meet digitalproduction requirements.4PIAA, 2011, Submission to Manufacturing Industries Action Plan, page 5.6
1.2.3 Insurance broking industryThe following is an extrapolation of the feedback from participants involved in the parallel National Insurance Brokers Association(NIBA) and Austbrokers research processes as to what they believe represented the digital future, macro-level drivers affecting thisfuture, and the enablers stimulating greater enterprise-level adoption of the NBN.Table 3 – A foresight into the broking industry NBN enabled futuresFuture Drivers EnablersEnable customers to accessimproved servicesImprove brokers’ service to customersAllow real-time responsivenessto clientsExtend brand reach andmarketing channelsMore automated and streamlinedprocessesAccelerate data processingand sharingNew markets and growth opportunitiesNeed to reduce costsChanging competition landscape and threatfrom online playersRegulatory pressures to comply and reportCommunity and consumer expectations andattitudesNatural disasters and the need to be responsiveData security, sharing and digital audit trailis essentialNeed more sustainable business modelsMore business is mobile: NBN has to integrateFull and improved client interaction andengagementPlanning investment in technology adoptionBuild the business caseBroker companies need to improve virtualtraining for skills and improve attitudesRemove red tape to enable digital transactionsand decentralised employmentCommunity education (digital literacy)LeadershipImprove team efficiencies and collaborationNB: The three columns are not aligned with each other in any specific manner. Nor are the listings in any agreed priority order.7
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NBN in the Enterprise - Innovation & Business Skills Australia

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