Falconbury Mini-MBA

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Falconbury’s Executive‘Mini-MBA’ A 5-day Residential ProgrammeWhy you should invest in thisprogramme?This intensive and practical development programme is aconcentrated way to focus on the core elements of an MBA;strategy and change, finance, people, leadership and marketingin a dynamic and applied learning environment. Focusing onkey areas that determine real business results and rewards,this programme is full of practical tips, tools and techniques –all underpinned with tried-and-tested business principles.Five intensive days of executive development will:1 CHALLENGE your conventional business thinking aroundyour current business model2 FOCUS on the financials of your business and understandhow to directly impact the bottom line3 MAKE a direct impact on the success of your organisation4 EMPOWER you to position yourself as a leader inyour business5 ALLOW you to set or contribute to the business orchange agenda6 AID you in getting the best out of yourself, your teamand colleagues7 PROVIDE an opportunity to think about the compass asopposed to the clock8 RETURN you to your organisation with a clear action plan totake the business forward9 THRIVE in a fresh environment for a few days10 BROADEN your thinking and see the bigger picture11 FOCUS on the key areas that determine real businessresults and rewards12 MAKE it possible to exploit all of the marketingopportunities availableIn today’s demanding and rapidly changing environmenttaking time out for lengthy periods of study is a luxury thatmany individuals or organisations can ill afford.This Executive ‘Mini-MBA’ will provide real insights into currenttechniques and strategic thinking and inject new vigour in yourmanagement style.‘Excellent, very well presented and enjoyable course.’Pritiben (Prince) Gohil-Patel, Head of Business Development,Transport for London CorporateWho should attend?The programme’s design is suitable for executives or managers fromany function or business sector. It offers a rare opportunity forexecutives to learn with colleagues whose experience will be drawnfrom a wide array of different sectors, including:• People who need a rapid executive summary of some of thelatest thinking and concepts• Executives who want to improve their general managementcapability and explore what the high performers of today’scommercial world are thinking and doing and how theircompanies are succeeding• Time-poor senior executives who cannot afford the time demandsof full or part time MBA type programmes• People who want to invest in their own intellectual capital andasset base• Executives who want to secure some valuable thinking timeabout their business away from the day-to-day crises andpressures• Executives who want to develop a wider business outlook andbreak out of any narrow functional perspectives• Executives moving from technical or specialist areas into widermanagement/leadership rolesPractical and applied learningA business wide strategic vision is core to growth and development.Throughout the programme the expert presenters will continuallyillustrate how the core areas of the business integrate and supporteach other to deliver commercial goals. It provides:• Action planning – by the end of the programme you will have builtand developed a core plan of changes you can apply andimplement immediately to add value and growth to your business• Interactive, engaging, thought-provoking, informative anda fun learning experience• Real-life examples of corporate practice and management skills• Presenters who share business and consulting experience• A series of helpful frameworks and tools• Team-based learning to benefit from the experiences of otherattendees in an open learning environment• Real-life corporate examples will include: Dell, Nokia, DaimlerChrysler, AOL Time Warner, Ryan Air, BA, GE, Dyson, Marks andSpencer, Motorola, Enron, Wilmington Fine Papers and many more.Case study sessionsDuring the course of the programme you will participate in groupsessions that will apply the learning and skills you have developed inthe context of a unique case study, the key aim is to illustrate anintegrated approach to business management. It offers the opportunityto test your ideas in a simulated environment.© 2012 Falconbury LtdNow in it’s 8th year!
Programme9-13 July 2012 • 3-7 December 2012Down Hall, Hatfield Heath, UKMODULEOneStrategy andStrategic ChangeMODULETwoCompetitiveMarketingIn this module you will explore anddevelop your knowledge of core elementsof strategic thinking and analysis. You willapply the vital strategic business modelsto analyse performance in your own anddifferent businesses and industry allowingyou to understand and develop a strategicplan that delivers your commercialobjectives.BUSINESS STRATEGYDefining and demystifying strategy?• Strategy as warfare• Strategy as Ying & Yang– The creative and analytical sides ofstrategic thinking• Developing the “Helicopter”competence as a business leader• Differentiating strategy from operationalexcellenceThe two different schools of strategy• Deliberate versus emergent strategies• Did we get lucky or was it planned?• How far does strategy apply intoday’s world?• Managing complexity and discontinuityThe classic strategic planning process• Formulation• Definition• Implementation and executionAssessing industry attractiveness andprofitability• Applying Porter’s 5 Forces Model• Degree of competitive rivalry• Power of the buyers• Power of suppliers• Threat of new entrants• Threat of substitutesLow cost versus differentiatedstrategies – where are you?EVENING WORKSHOPUnderstanding growth – what is drivingfuture growth?Understanding Classic PortfolioAnalysis – The BCG MatrixBlue Ocean Thinking – Applying thedisciplinesUnderstanding the competition• Conducting a competitive analysis• Building a competitive profile mapStrategy feasibility checklistLEADING STRATEGIC CHANGEThe challenge of strategicimplementation and execution• Classic change scenarios –reorganisations, mergers andacquisitions, systems implementation• What are the critical success factors inleading and managing complexorganisational change?• Understanding the change curve –where are you?• Managing the ‘hard and soft’ aspectsof change• Recognising the culture, organisation,people and systems linkagesApplying a change managementtool kit• Planning the change process• Conducting a change readinessassessment• Dealing with resistance strategies• Conducting a detailed stakeholderanalysis• Managing the politics or change – thereally difficult stuff• Applying a change managementtemplate• Focusing on the critical success factorsReviewing your change projectsDELIVERING KNOCK-OUT PRESENTATIONSPresentations can often be a daunting prospect: you have to get a message across aswell as engage with the audience. This will give you top tips on how to:• Look and feel more confident whenspeaking in public• Plan a presentation quickly• Stick to your key points and get themremembered• Grab audience attention and keep itthroughout• Use your voice to engage your listeners• Increase your physical impact withmovement and gestureThis module will take a look at the coretopics, subject areas and the real purpose ofmastering marketing today. You will be able tounderstand the role and contribution ofmarketing to business success in order todevelop the best margins, profits andrevenues.What is marketing?• Examples of different kinds of breakthroughmarketing from existing companies• Group discussion of the ways thesecompanies differentiate them selves and thelessons we can learnExamining the new competitive environment• Understanding the changing businessenvironment and the pressures creating theimperative of market-driven strategy• Examples of outside in and smart bombstrategiesDefining markets, segments and targetseffectively• Defining markets and market segments– the benefits of narrowing and broadeningdefinitions of the market• Creative segmentation as the route todominance and virtual monopoly• Different bases for segmentation and thesupremacy of behaviour-basedsegmentation schemes• Segments of one, one-to-one marketing andmass customisationPositioning and the 4 P’s• Positioning – the battle for your mind• How positioning impacts the 4 P decision• Current examples of clear and confusedpositioningProduct/service life cycles• Managing through the life cycle, matchinglife cycle stages to behaviour-based marketsegments• The cash flow implications of the life cycleand the creation of the Boston Matrixportfolio management toolCustomer life cycles and CRM• Retention Marketing versus ConquestMarketing• The economics of customer acquisition,retention, satisfaction and loyalty• Creating a CRM philosophy3 easy ways to book falconbury.co.uk bookings@falconbury.co.uk
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Falconbury Mini-MBA

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