Ningaloo – Shark Bay - Tourism Australia

The Landscape Positioning forNingaloo – Shark BayUninhibitedfreedom.EssenceRaw, remote, free, abundant,accessible and innocent.ValuesWild, contrasting, innocent, raw,passionate, caring, down to earth andfriendly. Very engaging and earthed. No pretences.PersonalityClimatic conditions evolved over thousands of years have createda visual splendour of extraordinary contrasts between ocean andland, earth and sky. The remoteness has protected the landscape,offering a spectacular array of marine life and other land based NationalParks that cannot be viewed in the same way anywhere else in the world.Visitor benefits1,500 kilometres of coastline along the most westerly point of Australia offering extraordinarymigratory seasonality linked with climatic conditions unique to the area. Some of the clearestskies in the world to view Stromatolites, Mt Augustus, and multitudes of National Parks offeringbiodiversity in mega fauna, species and phenomenal marine life. There are whale sharks, manta rays andturtles nesting along Ningaloo Coast. There are sea grass beds within a coral fringing reef, home to dugongs.The contrasts, isolation and interaction make this landscape a truly unique World Heritage area.AttributesThis western most point of Australia is a meeting point teeming with life andmovement. An uninhibited landscape connected with its surrounds throughunparalleled access to land and sea activity. All around, it is awonderfullyspontaneous and naturally serene environment.How do you embrace this positioning?It’s about how you, your business and the entire communityconnect with this unique identity. The more people (directlyor indirectly) who have some involvement projectingthe positioning, the quicker your target audience willunderstand what it is that makes your Landscape unique.‘Uninhibited’ means you are free to share your own love ofNingaloo – Shark BayThink about the first time you came here. Think aboutwhat you love about this place, why you chose to be here.What makes Ningaloo – Shark Bay so special to YOU? Yourpassion is contagious. Tell visitors your stories. Share yourexperiences. Because that’s what they’re seeking.The essence of Ningaloo – Shark Bay is UNINHIBITED FREEDOM11 Ningaloo - Shark Bay