letter from ftd ceo st. louis florist celebrates 50th ... - FTD, Inc.

in this issueLETTER FROM FTD CEO..........................................................................................................PAGE 1ST. LOUIS FLORIST CELEBRATES 50TH ANNIVERSARY..............................................................PAGE 1FTD MEMBER PLACES SECOND IN COMMUNITY PARADE.........................................................PAGE 1SAVE $5,000 ON FTD MERCURY POS SYSTEM.........................................................................PAGE 2MEMBER CELEBRATES ANNIVERSARY AND FOUR GENERATIONS..............................................PAGE 2MEMBERS SUPPORT FTD........................................................................................................PAGE 3SAVE $5,000 ONFTD MERCURY POS SYSTEMFTD IS NOW OFFERING BREAKTHROUGH PRICINGon the FTD Mercury Point-Of-Sale system. ThroughOctober 1, 2005, you can save $5,000 on the feature-richsystem. This is just one of the many waysFTD is helping you increase your revenue and reduceyour costs.THIS PROMOTION INCLUDES:• Full FTD Mercury feature set including POS• Integrated e-mail marketing• Email Delivery Confirmation$5,000SAVINGS!Offer expiresOctober 1, 2005FTD MEMBER FEATURED ON BRIDEZILLA SHOW......................................................................PAGE 3FTD MEMBER CELEBRATIONS.................................................................................................PAGE 3FTD SUPPORTS OFA................................................................................................................PAGE 3ORDER BY OCTOBER 1 AND SAVE $5,000ON THE INDUSTRY’S BEST POINT-OF-SALESYSTEM! CALL FTD AT 1-800-767-3222.MEMBERS GATHER AT THE 2005 FTD FLORAL EXTRAVAGANZA...........................................PAGE 4-6FUTURE FLOWER SHOP ATTRACTS BIG CROWDS AT 2005 FTD CONVENTION...........................PAGE 6IMPROVE OR PERISH: 10 IDEAS FOR MAKING YOUR BUSINESS BETTER...................................PAGE 7UPCOMING EVENTS.................................................................................................................PAGE 7FTD ADVERTISING...................................................................................................................PAGE 82The FTD Team is Working For You!Contact Information:FIND YOUR FTD BUSINESS CONSULTANT at FTDi.COMFTD MARKETPLACE SALES • 800-767-4000marketplacesales@<strong>ftd</strong>i.comFTD MEMBER SERVICES • 800-788-9000membership@<strong>ftd</strong>i.comFTD TECHNOLOGY SALES • 800-767-3222technology@<strong>ftd</strong>i.comFTD FLORISTS ONLINE • 800-576-6721floristsonline@<strong>ftd</strong>i.comFTD FLOWERS ALL HOURS • 800-669-1000fah@<strong>ftd</strong>i.comFTD CASH-FLO • 800-788-9000 EXT. 4262cashflo@<strong>ftd</strong>i.comFTD DIRECTORY SERVICES • 800-788-9000directoryservices@<strong>ftd</strong>i.comFTD CONVENTION • 800-788-9000 EXT. 6240convention2005@<strong>ftd</strong>i.comADVERTISING • advertising@<strong>ftd</strong>i.comNEWSLETTER • prdept@<strong>ftd</strong>i.comPUBLIC RELATIONS • prdept@<strong>ftd</strong>i.comINTERNATIONAL RETRANS • Retrans@<strong>ftd</strong>i.comwww.FTDi.COMMEMBER CELEBRATES ANNIVERSARYAND FOUR GENERATIONSKNOWN FOR THEIR FLEET OF WHITE VANS “TIED”with a red bow, Krupp Florist of Belleville, ILcelebrated their 50th anniversary in July. In honorof their anniversary, Krupp’s hosted a customerappreciation week, which featured free RioRoses, a St. Louis Cardinal ticket raffle and otherexciting giveaways.With the fourth generation of Krupps Floristbeginning to work in the shop, it is the oldestfamily owned florist in Belleville. Milton andGertrude Krupp opened the shop in 1955 andbecame an FTD Member just a couple years later.Milton did the designing and Gertrude handled thesales with their teenage children helping out withdelivery, accounting and odds and ends.Keeping it in the family is certainly the key tosuccess for Krupp Florist since it has been selectedas the number one florist in the area’s “People’sChoice Award” for several years. The Krupp’sson, Bill, owned the shop <strong>from</strong> 1973 – 1994 andtheir daughter Judy and her husband Ed Schlosserown it today. They plan to sell Krupp Florist to theirson Mark Yung and his wife, Kara, in the nearfuture. Milton and Gertrude’s great-grandchildrenare now working in the store helping with salesand deliveries.“We go the extra step to get the customer whatthey want,” said Debi McConnell, business managerand daughter of Judy. “It’s all about service.”Krupp Florist, Inc. has been an FTD membersince 1963.Community members recognize Krupp Florist’s fortheir white delivery vans topped with big red bows.Ed Schlosser, Judy Schlosser, Mark Yung, and DebiMcConnell of Krupp Florist pose for a group photoin the shop.