<strong>Missouri</strong> Partnerhship S T R AT E G Y“Process” refers to the quality and consistencyof practices employed by the <strong>Missouri</strong><strong>Partnership</strong> in managing business recruitmentprojects, both externally with the client companyand internally among different partners atthe state, regional, and local level. Clients andinvestment prospects doing business with the<strong>Missouri</strong> <strong>Partnership</strong> should always expect aProcess that results in predictable, consistent,high-quality levels of service, presentation, andprofessionalism. Clients and prospects shouldalso expect a seamless experience whendealing with <strong>Missouri</strong>’s other state, regional,and local economic development partnerorganizations through the <strong>Missouri</strong><strong>Partnership</strong>. Ensuring these positive impressionswill require the <strong>Missouri</strong> <strong>Partnership</strong>to develop a clearly defined Process thatemphasizes a strong relationship and mutualunderstanding of roles and responsibilitiesamong its partner organizations at the state,regional, and local levels.Our greatest Process-related challenge isintegrating our ongoing efforts with the effortsalready being made our partners across thestate, including the <strong>Missouri</strong> Departmentof Economic Development. Having movedthe work of marketing and business recruitmentout of the Department of EconomicDevelopment and entrusting it to the <strong>Missouri</strong><strong>Partnership</strong>, the <strong>Missouri</strong> DED can focus itsenergies on the retention and expansion ofexisting <strong>Missouri</strong> industry and the creationof an entrepreneur-friendly climate, the twoother key elements of successful economicdevelopment. Avoiding duplication of effortsis critical to ensuring that both public- andprivate-sector resources are used as efficientlyas possible, while also covering the entireportfolio of economic development activitiesbetween the two organizations. Likewise,the <strong>Missouri</strong> <strong>Partnership</strong> will need to coordinateits approach to marketing the statewith other groups around <strong>Missouri</strong> that arealready promoting their respective regionsand communities; doing so will ensure thatthe <strong>Missouri</strong> <strong>Partnership</strong> and its partners arereaching the widest possible audience throughour combined marketing efforts.Critical Elements for Success – Product, People and Processproductpeopleprocessviii
I V . A T R U E P U B L I C - P R I V A T E P A R T N E R S H I PThe <strong>Missouri</strong> <strong>Partnership</strong>was envisioned as justthat: A partnership ofgroups, individuals, andresources from the publicand private sectors, at the state, regional, andlocal levels, all working in symphony to promoteour great state as a premier business investmentdestination for companies around the world.Neither the work done by the <strong>Partnership</strong> todate,nor any future endeavors undertaken bythe <strong>Partnership</strong>, would be possible without theongoing support of the following organizations.P A R T N E R<strong>Missouri</strong> Dept. of Economic DevelopmentHawthorn Foundation<strong>Missouri</strong> Economic Development CouncilAn Integrated <strong>Partnership</strong> with the <strong>Missouri</strong>Department of Economic DevelopmentAmong the <strong>Missouri</strong> <strong>Partnership</strong>’s manypartner organizations across the state, noneis as important as the <strong>Missouri</strong> Departmentof Economic Development, the state agencydesignated by the Governor as responsible forenhancing and growing <strong>Missouri</strong>’s economy.The <strong>Missouri</strong> Department of Economic Developmentdevelops and administers the wide arrayof financing programs – including the <strong>Missouri</strong>Quality Jobs Act and Enhanced Enterprise Zone– that are used not only to help facilitate theexpansion of existing <strong>Missouri</strong> businesses, butalso to aid in the recruitment of new employersto our state. As the <strong>Missouri</strong> <strong>Partnership</strong>continues to promote <strong>Missouri</strong> to companiesaround the globe, the ongoing efforts andresources of the <strong>Missouri</strong> DED are integral to the<strong>Partnership</strong>’s success in attracting new businessinvestment.With a mission of stimulating and supportingeconomic opportunity and a high quality of lifein <strong>Missouri</strong>’s communities, the Department ofEconomic Development works closely with the<strong>Missouri</strong> <strong>Partnership</strong> on business recruitmentprojects, principally by deploying the toolkit ofincentives that are necessary to “seal the deal”with companies considering a new locationin the state. While the <strong>Partnership</strong> focuses onmarketing <strong>Missouri</strong> as an attractive place to dobusiness, the <strong>Missouri</strong> DED plays a crucial rolein the sales process by helping make our statea financially competitive option for expansionmindedcompanies. The <strong>Missouri</strong> DED alsocontinues to work with businesses alreadylocated in <strong>Missouri</strong>, assisting these importantemployers to grow and succeed throughoutchanging economic conditions. By helpinglay the groundwork for a strong, prosperouscommunity of existing <strong>Missouri</strong> businesses,the Department is further strengthening thebusiness climate that the <strong>Missouri</strong> <strong>Partnership</strong>aggressively markets to corporations bothdomestically and abroad.In other words, <strong>Missouri</strong>’s efforts to recruit newindustry are supported by an integrated approachthat draws upon the greatest strengthsof each organization: The <strong>Missouri</strong> <strong>Partnership</strong>,with its expertise in marketing and sales;and the <strong>Missouri</strong> Department of EconomicDevelopment, with its ability to structure competitive,but responsible, financial solutions fornew and existing employers in our state.The <strong>Missouri</strong> DED also shares the <strong>Partnership</strong>’scommitment to promoting our state as a premierdestination for new business investment.In addition to co-branding its website (www.DED.mo.gov) and materials with <strong>Missouri</strong>’s newbusiness brand, the <strong>Missouri</strong> DED cooperateswith the <strong>Partnership</strong> on tradeshows and othermarketing events designed to raise <strong>Missouri</strong>’soverall visibility among targeted industries.Finally, the <strong>Missouri</strong> Department of EconomicDevelopment is a majority investor in the<strong>Partnership</strong>’s operations, with additionalfunding provided by the non-profit HawthornFoundation, a long-standing association of<strong>Missouri</strong> companies dedicated to supportingthe state’s economic development priorities.MARKE TING LOGISTICS<strong>Missouri</strong> has the 2 nd and 3 rd largestrail terminals and is ranked7 th for highway miles.ix
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