ooms equipped with 5.1 digidesign Pro-toolsHd setups with d-Control eS, dynaudio air seriesmonitors, Neumann u87 microphones for voiceover recording, and a large selection of plug-insand VST instruments for musiccomposing purposes,” says Borg.“as the talent pool grows, we canstart to develop a sustainable,regional media and contentindustry. This will be driven bytwofour54 ibtikar that will beworking with creative talentfrom the region to provide thefunding and business expertiseto get media businesses off theground.” Having spent a few daysin the searing heat and dry airof abu dhabi, i was interestedto hear if Borg thought theremay be any particular technicalproblems that may manifest themselves in sucha climate. “We do not foresee any issues withthe climate except for outdoor shooting whichis difficult during the summer season,” he says.“From a technical support point of view, we havea highly skilled in-house engineering team whowill maintain our facilities, and also extend theservices to offer expertise and“While it’s patently obviousthat there is a need forregional productionfacilities and content inthe Arab world, only timewill tell if Abu Dhabi’sambitious aims will cometo fruition…”support services to partnercompanies within twofour54.as far as maintenance isconcerned, the uae is theregional hub for all majorequipment suppliers whohave support offices locally.”“From a technicalperspective, it is importantthat our international partners,and any local and regionalcompanies looking to basethemselves at twofour54or even just want to useour facilities, have accessto the very latest international technologiesand equipment. We must also stay abreast oftechnological developments in the productionindustry. The same is true for our training offering.if we are to build the talent pool, they need toknow they are learning the latest technologiesusing the same state of the art equipment thattheir counterparts anywhere in the world areusing. These new businesses, as well as existingpartners, will increase the need for state of the artproduction and post-production facilities, and thisis where twofour54 intaj comes in. So you see howtwofour54’s advanced ecosystem, which offersinfrastructure, training, a new business incubator,and production facilities all on one site – allworks together to create arab content by arabs,for arab audiences.”Though productions and training hadnot actually begun while this article wasbeing compiled, Borg anticipates that thebroadcast facilities will be ready in june withproduction facilities ready in august of 2009.‘We will hope to begin production soon afterthat, and currently have some exciting projectsin the pipeline once we start operations,” he says,“among them are TV feature films by one of thelargest regional producers – but we cannot revealmore than that at this stage. “www.schoeps.de/showroom/Best In The World For The Eastaccording to Borg, “twofour54 intaj is bringing thebest of what the world can offer in versatile andmulti-purpose production and post productionstudios and facilities to abu dhabi to servethe middle east & North africa region,” he says.Wayne Borg of twofour54.Excerpt from a contributionto an Internet forum:“Wow, one of thebest online presentationsI've everseen.”Unrivalled innovationa practical comparisonof recordingtechniques“as the twofour54 ecosystem begins to takeshape, and we start to see the establishmentof a sustainable, vibrant arabic media andentertainment content creation industry, thenwe will see increased demand for our facilitiesboth from within the region and internationally. “While it’s patently obvious that there is a needfor regional production facilities and content inthe arab world, only time will tell if abu dhabi’sambitious aims will come to fruition against thecombined pressure from other local media Zones(such as that in dubai) and the current economicclimate. What is certain is that twofour54 is startingfrom a strong technical base with state of the artfacilities and a strong technical team. ∫SCHOEPS GmbHSpitalstr. 20D-76227 Karlsruhewww.schoeps.demailbox@schoeps.deTel. +49 721 943 200....................................www.twofour54.comINFORMATION18audio media july 2009
PCM-H SeriesMulti-track recorder and post-production softwareLRX2RECORD | EDIT | MIXThe near fanatical loyalty of SADiE users istestament to the success of a product range thatprovides all the tools needed on location, in amobile truck, recording studio or production office.For multi-track editing, mixing, working to pictureor in CD mastering, SADiE delivers consistent lowlatency,bit-accurate, phase-aligned recording andplayback every time. SADiE has the slickest, fastestand most user-friendly interface for editing. Nowpart of the Prism Sound family, SADiE will continuedeveloping products with the Prism Soundphilosophy of focusing on performance, technicalexcellence and customer service.PCM2Multi-channel location work stationRadio production desktop editing systemAPrism Sound Business21 Pine Street | Rockaway | NJ 07866 | +1 973 983 9577The Old School | Stretham | Cambs CB6 3LD | +44 (0)1353 648888 | sales@sadie.com | www.sadie.com
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