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Fire on the Mountain*: a Land Manager's Manifesto for ... - Cal-IPC

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<strong>Cal</strong>i<strong>for</strong>nia Exotic Pest Plant Council1997 Symposium ProceedingsGuidelines <strong>for</strong> a Broom-Killing Organizati<strong>on</strong>Implementati<strong>on</strong> of <strong>the</strong> plan began in earnest in 1995 with <strong>the</strong> hiring of a professi<strong>on</strong>al resource managementstaff. The operati<strong>on</strong>al premise adopted by this staff was that <strong>the</strong> major challenge <strong>for</strong> broom c<strong>on</strong>trol is anorganizati<strong>on</strong>al <strong>on</strong>e. L<strong>on</strong>g-term c<strong>on</strong>trol must rely <strong>on</strong> extensive landscape applicati<strong>on</strong>s repeated indefinitely,requiring an enduring organizati<strong>on</strong> to deliver <strong>the</strong>m. But, with budgetary and o<strong>the</strong>r c<strong>on</strong>straints, how does a landmanager sustain a l<strong>on</strong>g-term ef<strong>for</strong>t over a large area? MMWD established <strong>the</strong>se guidelines to direct <strong>the</strong>development of its broom killing organizati<strong>on</strong>.1. Create a thinking bureaucracy. By incorporating m<strong>on</strong>itoring and research into broom c<strong>on</strong>trol activities,effectiveness can be measured and strategies and techniques can be refined.2. Create organizati<strong>on</strong>al commitment. Communicating <strong>the</strong> perils of broom and realities of c<strong>on</strong>trol todecisi<strong>on</strong>-makers of land agencies can achieve this. Early in <strong>the</strong> implementati<strong>on</strong> of MMWD's plan,presentati<strong>on</strong>s were made to <strong>the</strong> elected Board of Directors emphasizing <strong>the</strong> need <strong>for</strong> sustained instituti<strong>on</strong>alsupport. Regular updates are provided to keep <strong>the</strong> issue at <strong>the</strong> <strong>for</strong>efr<strong>on</strong>t.3. Create organizati<strong>on</strong>al structure. At MMWD, <strong>the</strong> supervisors of work crews involved in vegetati<strong>on</strong>management were trained in MMWD's broom-c<strong>on</strong>trol techniques. Various low-cost labor sources have beenemployed in broom removal projects under <strong>the</strong> directi<strong>on</strong> of <strong>the</strong>se supervisors. Also, projects will beincorporated into MMWD's "maintenance work-order system," a computer database that schedules tasksand tracks accomplishments <strong>for</strong> work sites. This final step will provide <strong>the</strong> structure <strong>for</strong> managing broomproject sites over <strong>the</strong> l<strong>on</strong>g-term.4. Build partnership with <strong>the</strong> community. Participati<strong>on</strong> of MMWD in broom c<strong>on</strong>trol with <strong>the</strong> localcommunity has many benefits. In<strong>for</strong>med citizens will be more likely to support restorati<strong>on</strong>. Participati<strong>on</strong>gives <strong>the</strong> public a stake in management based <strong>on</strong> real c<strong>on</strong>tributi<strong>on</strong>s <strong>on</strong> <strong>the</strong> ground. Finally, a volunteer work<strong>for</strong>ce can provide a significant amount of labor.To help build partnerships with <strong>the</strong> community in Marin, <strong>the</strong> public needed to be in<strong>for</strong>med of <strong>the</strong> vegetati<strong>on</strong>management plan and <strong>the</strong> broom strategy. Presentati<strong>on</strong>s were made to interested community groups. Am<strong>on</strong>thly tour of <strong>the</strong> watershed was instituted <strong>for</strong> elected local officials, local agency staff, envir<strong>on</strong>mentalgroups, watershed user groups, and o<strong>the</strong>r interested citizens.Many agencies/landowners have already established <strong>for</strong>mal volunteer programs. The development of aMMWD's <strong>for</strong>mal volunteer program in 1996 opened <strong>the</strong> door to a variety of community volunteers andschool groups. A <strong>on</strong>ce-a-m<strong>on</strong>th habitat restorati<strong>on</strong> program was initiated. A <strong>on</strong>e-day school broom pullingevent <strong>for</strong> 250 elementary school students at B<strong>on</strong> Tempe Lake has become a regular annual field trip <strong>for</strong> localelementary schools. Church groups, middle and high school service projects, university interns andinterested individuals have participated in some aspect of broom c<strong>on</strong>trol <strong>on</strong> <strong>the</strong> watershed.5. Create mythology to sustain participants. The restorati<strong>on</strong> of broom-infested areas is truly heroic interms of <strong>the</strong> resources at risk and <strong>the</strong> geographic and temporal scales under which c<strong>on</strong>trol may be achieved.By blending humor with inspirati<strong>on</strong>al messages via such media as public presentati<strong>on</strong>s, news releases,brochures and newsletters, a mythology can be developed that gives weed warriors greater understanding of<strong>the</strong> purpose of <strong>the</strong>ir work. This understanding can sustain spirits in <strong>the</strong> face of <strong>the</strong> mundane task of pullingbroom.MMWD staff created <strong>the</strong> "Broom Free Press," a newsletter, to acquaint volunteers with <strong>the</strong> basics of broomecology. Butt<strong>on</strong>s with <strong>the</strong> slogan "Broom Free by 2003" surrounding MMWD's Mt. Tarnalpais logo weredistributed to volunteers. A banner headlined article in <strong>the</strong> local newspaper urged volunteers to help c<strong>on</strong>trolbroom (Moses 1996). It quoted staff -- "an ecological disaster is brewing in <strong>the</strong> hills of Marin County."Finally, a watershed ranger wrote a poem that inspires volunteers.6. Encourage diversity in all aspects of <strong>the</strong> organizati<strong>on</strong>. We believe that diversity adds stability to anorganizati<strong>on</strong>. We have used a variety of labor sources, tools and techniques (Table 2), and strategies inorder to increase learning and to wea<strong>the</strong>r failures. For instance, MMWD has employed staff, MarinC<strong>on</strong>servati<strong>on</strong> Corps, <strong>Cal</strong>i<strong>for</strong>nia C<strong>on</strong>servati<strong>on</strong> Corps, Marin and S<strong>on</strong>oma County Probati<strong>on</strong> Departments,community service workers, County jail inmates, and San Quentin Boot Camp inmates. Inmate andPage 5

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