13.07.2015 Views

Employee-Engagement

Employee-Engagement

Employee-Engagement

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Linking to our presentationfrom your website, and why you might want to.To set the context, Google’s search-results-software looks at these links in the same way people look at recommendations.Simplified (and in summary) a combination of the number of independent links pointing to a particular webpage and the credibi lity of each independent link,determines how highly-recommended Google perceives that webpage to be (if you’d like to know exactly how this works please write to us and we’ll explain).Today, our presentation is displayed within the first page of Google’s search results. For example, if you search for “<strong>Employee</strong><strong>Engagement</strong> Presentation” you will see this presentation as around the 9 th or 10 th result returned. That seems great. However,most people only click on the very-first results. For example, this month only 4% of the people who searched for this presentationfollowed our link – and that’s despite that it’s more clearly described than some above it. If you search for “<strong>Employee</strong> <strong>Engagement</strong>PowerPoint” it gets even worse, because Inc. Magazine have an article above ours that positively-reinforces mainstream inactionon the subject, telling you why <strong>Employee</strong> <strong>Engagement</strong> Programs fail. The other entries ahead of us present lots of statistics, butwe believe these statistics to be flawed -- click here to see why -- whereas we primarily concentrate on the solution, onunderstanding the solution; and on how you can take real, positive action. We also decided not to withhold any information withthe intention to influence the sale of our services, because we believe there is so much disengagement in the world that it wouldbe more ethical to help people to do it themselves, for free.In summary, if you believe our presentation covers the subject favourably, you will help more people to find this information bylinking to our page (there are details about how to do this on the next slide). Similarly, if you like our ethos, you would helpachieve the same thing by linking to our homepage… Many thanks for your consideration!

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