The Golden boy - MindMap-SA

Sondeza maintains that they have shown responsibility by bringing in a wholenew angle in promoting safe sex in pornographic movies. “This being the firstblack porn film, we didn’t want to perpetuate the stereotypes. There’s a per-ception in the media that young people are reckless. We all talk a lot about safesex but we don’t show it. We have a negative attitude towards condoms. The averageperson probably doesn’t know how to put a condom on” said Tau Morena.One of the major challenges they face is that porn is readily available on the streetswith the high rise of piracy in South Africa which is crippling this lucra-tive industry.The internet is also a threat to the purchasing and distribution of pornDVD’s as it is a fast interactive medium that is readily available. The industryis also facing a challenge of young kids accessing pornography easily fromthe internet and more especially their mobile phones. Children well un-der theage of 18 are easily exposed to explicit sexual content. For instances in Heidelberga video of a grade 8 boys and grade 10 girl having sex was dis-coveredafter investigation from the police and teachers found that this video was takenafter seeing in the internet two students from the USA having sex at school.But despite all these apparent concerns, sex still sells and the main profiteersor the dominant role players in the South African porn industry are undoubt-edlyAdult World and JT Publishers. Adult World’s is South Africa’s biggest distributorof porn and DVDs and adult material which brags a wide national chain of 65 storescountry wide. JT Publishing comes close to them they are the company that warehousesand distributes Mapona just days after its re-lease the video had sold wellover 3000 copies at approximately R200 a disk. They are also companies behindthe successful adult magazine Hustler proving their prowess in this sort of industry.A recent survey showed that many South Africans are not happy with thisin-dustry, and with many people supporting it seems that it is still goingto be an integral part of our entertainment industry whether we like it or not.39 MindMap