Astronomically - Oculum-Verlag

4 PrintCirculationAudience & Circulation• Print run: 10,000• Subscribers:3,000• Retail sale: 3,500• Specimen andpromo copies: 800Point of Sale• Retail:2,500Newsagents: 50%Book stores: 27%Supermarkets: 8%Petrol stations: 4%Others: 11%• Station bookshopsincluding airports: 300• Telescope retailers: 15SwitzerlandAustria7%6%Stations/Airports (DE)19%Our ReadershipInterstellarum is the leading magazine for practical astronomy. Our readership consistsof a well-balanced mix of both novices as well as seasoned experts in the field of amateurastronomy. Exhibiting a particularly high affinity for modern technology, our readers arewell equipped and well-funded – an ideal target audience for your astronomical products.95% of all readers own at least one telescope and 81% at least one pair of binoculars.The Perfect MixtureThe interstellarum readership is made up ofone third novices and two thirds seasonedamateur astronomers:• 68% are seasonedamateurs• 23% describe themselvesas novices• 5% are experts intheir specialty• 3%are primarily interested intheoretical astronomyExperience CountsMore than half of our readers has beenexcercising their hobby for over 10 years!• 55% more than 10 years• 25% 3 to 10 years• 17% 1 to 3 years• 2% less than oneyear5% 3%23%68%2%17%55%25%Optics FirstOur readers own more than 13,000 telescopesand over 4,000 pairs of binoculars.• 95% own telescopes:7% own more than 523% own 3 to 544% own 2 or 323% own one81% own a pair of binocularsWell EquippedOur readership exhibits a high affinity fortechnology:• 59% use notebook computers• 57% use desktop computers• 42% engage in webcam-photography• 40% engage in DSLR-photography• 23% engage in photography with digitalcompact cameras• 21% engage in CCD-photography• 18% engage in classic photography withanalogue film68%Retailers (DE)Well-FundedEvery year, our readers invest 4.5 millionEuros on astronomy:• 6% spend more than 3,000€ per year• 17% spend 1,000€ to 3,000€ per year• 30% spend 500€ to 1,000€ per year• 35% spend 100€ to 500€ per year• 8% spend less than 100€ per year6%: > 3,000 €17%: 1,000 € to 3,000 €30%: 500 € to 1,000 €35%: 100 € to 500 €8%: < 100 €Data basis: interstellarum Readers' Poll 2007